Ibps specialist officer marketing questionJobs

I'm in need of a talented social media marketer who can assist me part-time or even full-time in website SEO along with boosting my brand's visibility across YouTube, Facebook, Instagram and Twitter. In the do so, following are the expected tasks - - Create SEO plan for website - Create backlinks - Video editing skills for YouTube videos - Email campaign - Excellent communication skills - Willingness to work part-time or full-time I already have existing social media channels, so I need someone who can come in and work with these, improving their performance and growing their reach. Note: You can apply for internship role also for above requirement (3000 Rs per month stipend).

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I'm looking for an SEO Specialist to help improve search engine rankings and traffic for my website. The current state of the website's SEO is poor, and I'm aiming to boost it. Key Responsibilities: - Conduct a thorough SEO audit of the website - Develop and implement a comprehensive SEO strategy - Improve search engine rankings, specifically on Google - Monitor and analyze site traffic and user engagement Please go through the attached document for more details and include examples of past work in your proposal. Looking forward to working with an SEO expert!

I need a skilled Google Ads specialist who can optimize PPC for my Data Recovery Services in order to consistently appear within the top 3 results. The main objective here is to substantially improve our daily website traffic, thus driving sales. The campaign should be primarily targeted towards young adults aged 18-35: * Understand their preferences and how to best reach them effectively * Know how to tweak the language in the Ads to resonate with their experience Experience with website content creation is also essential: * Develop content that matches the PPC ads to provide a smooth transition for visitors * Content should also be geared towards the young adult demographic Skills and Experience: * Proven record in Google Ads campaign optimization for service-oriente...

I need a talented 3D artist to create a photorealistic 3D CGI render for my marketing material, specifically in an outdoor natural landscape. Key requirements include: - The render should be of the highest quality, with photo-realism being the primary aim. - The background should be an outdoor natural setting, adding to the authenticity of the render. - You should have a good understanding of lighting, textures, and perspectives to create a stunning and believable result. Ideal Skills and Experience: - Proficiency in 3D modeling software (e.g. Blender, Maya, 3ds Max). - A strong portfolio that demonstrates your ability to create photorealistic 3D renders. - Experience working on marketing materials would be a plus. - Good communication skills to understand and incorporate ...

...can understand and cater to the young adult demographic. - Experience in setting up sales channels and implementing marketing strategies is a plus. - You should have a keen understanding of fashion trends, and be able to source, stock and sell clothes that will appeal to young adults. - An understanding of e-commerce and physical store retail is also desirable, although not essential. Your primary tasks will include: 1. Identifying the latest trends in men's and women's clothing. 2. Procuring and stocking clothes that will appeal to young adults. 3. Setting up sales channels (specifically an online store, but physical store experience is a bonus). 4. Implementing marketing strategies to attract young adult customers. 5. Managing the sales process, including...

I'm seeking a Shopify developer for my webstore. Your responsibilities will include not only developing new features but also enhancing the current theme design - you will need to create an engaging and user-friendly shopping environment for our customers. It might also involve working with product variations and options to create a seamless shopping experience. and domain connect to Shopify Skills and Experience: - Expertise in Shopify development and customization - Familiarity with configuring and setting up third-party apps and plugins - Experience working with product variations and options

I'm in need of a skilled typist for a data entry project. The task involves entering data into an Excel spreadsheet. Requirements: - Excellent typing speed and accuracy. - Previous experience with data entry. - Proficiency in Excel. - Ability to follow instructions precisely. Ideal Candidate: - Proven track record in data entry tasks. - Strong attention to detail. - Reliable and able to meet deadlines. - Good communication skills. If you have the right skills and experience for the job, I look forward to receiving your bid.

I'm in need of a detail-oriented specialist to perform data entry on textual content that's already well-organized. Key Tasks: - Accurate entry of textual data into Excel format - Pace of work should be efficient without compromising the quality - Ensure a smooth transition of data, maintaining its organization Ideal Skills and Experience: - Previous experience in data entry jobs would be beneficial - Proficiency in Excel - Excellent attention to detail - Ability to handle data in an organized manner - Good command of English language to understand textual data.

I require an experienced SEO blog writer. The main goal is not defined at the moment; however, it might involve anything from increasing website traffic and improving search engine rankings to engaging and educating readers. Likewise, the target audience could be small business owners, digital marketers, entrepreneurs or others. The frequency of blog posts needed is also not fixed yet. Skills required include SEO understanding, keyword searching, and expert writing ability. Bidders, please provide me with a glimpse into your SEO writing strategy.

I'm seeking a proficient digital marketing specialist to boost my website's visibility, drive high-quality traffic, and ultimately generate leads from a B2B audience. Key Project Details: - Increase website traffic via a strategic approach to various digital marketing channels - Improve search engine rankings to enhance organic visibility among B2B audiences - Generate leads through a well-crafted strategy across social media, email marketing, and SEO Skills and Experience Required: - Proven track record in creating and implementing successful B2B digital marketing strategies - Expertise in using social media, email marketing, and SEO to drive results - Knowledge of lead generation tactics tailored towards B2B clients The ideal candida...

I'm in need of a specialist who can create an Alexa Skill / Zapier Integration for my Wordpress forms (signup/newsletter/customer creation/purchase). The purpose of this integration is to enable all my Alexa devices to notify me whenever any of these forms have been completed. Key Requirements: - Build an Alexa skill to receive audio notifications. - Successful integration with Zapier and our Wordpress forms (signup, newsletter, customer creation, purchase). Ideal Skills: - In-depth knowledge of Alexa skills development - Experience with Zapier integrations - Proficient in Wordpress - Attention to detail Please include examples of past work relevant to this project in your bid.

I'm looking for a skilled video creator who can help me put together a promotional video for a product I'm selling. The aim of this video is to highlight the affordability of the produ...Key Requirements: - The video should be engaging and have a professional finish, promoting the product effectively. - The key message to be conveyed is the affordability of the product. - The target audience for the video is wide, so the video should be suitable for all age groups. Ideal Skills: - Video Production - Directing and Editing - Creative Writing (for the script) - Understanding of marketing and promotional strategies I'm looking for someone who can bring creativity and professionalism to this project. If you have a flair for storytelling and can create engaging content, I...

As a cybersecurity officer, I'm seeking to significantly enhance the security measures of my server and cloud-based systems. Here are the project's requirements: - Implementing a zero trust network access on both system types to reduce the possibility of unauthorized access. - Proven experience on similar projects would be highly valued. - A particular focus is to be placed on uptime and reliability, as these systems are mission-critical. Ideal Skills & Experience: - Experienced cyber security professional - Deep understanding of zero trust network access - Proven track record with server and cloud-based systems - Excellent problem-solving capabilities in cybersecurity.

...platforms, from our website to printed marketing materials. The logo should succinctly represent our brand and be visually appealing. Key Requirements: - Incorporation of iconography: The logo should be unique and have a distinctive feel. - Typography: The logo must include clear, legible typography that complements the iconography. - Color palette: Design should be delivered with a suitable color palette that resonates with our brand identity. - Iconography is a MUST - No iconography related to trees or healthcare will be considered. Preferred iconography is modern and simple Ideal skills and experience: - Proven experience in logo design, with a strong portfolio showcasing previous work in a similar style. - A good understanding of brand identity and marketing design. ...

Please read before offering services - I am in need of a highly skilled and reliable SEO specialist who is familiar with the nuances of the APACHE, LINLUX & UBUNTU platform. The website is located DIRECTLY ON SERVER, NOT USING C-PANEL, as c-panel does not work on Ubuntu 18/20.04 You must also be familiar with HMTL5 and TPL & LINLUX You MUST have previous experience and knowledge in APACHE, LINLUX & UBUNTU OS Freelancers interested in this project should have extensive experience working with open-source operating systems and in-depth knowledge of cutting-edge SEO strategies. To be considered for this job, please include samples of your past work in your application. I'm eager to see evidence of your expertise and results you've achieved for previous cli...

I require a team of professionals with the following expertise to assist in the development of a new application: - Project Manager - Tester - Quality Assurance Specialist - Quality Control Specialist - PHP Developer - Mobile Developer Successful freelancers need to have substantial experience in their respective roles. The main goal of the project is to develop a completely new application. Ideal candidates should have: - Proven experience working in the information technology field. - Strong communication and team management skills for the Project Manager role. - A keen eye for detail and problem-solving skills for the Testing, Quality Assurance, and Quality Control positions. - Proficiency in PHP and Mobile development for the relevant roles. Please provide your rel...

I'm in need of a Facebook and Instagram marketing specialist who can help me generate leads and drive sales. Key Project Details: - I want to focus on both Facebook and Instagram. - The main goal of the campaign is to generate leads and drive sales. - The target audience for this campaign is mainly professionals aged 25-54. The ideal candidate should have experience in lead generation on social media, specifically on Facebook and Instagram. Proficiency in targeting professionals on these platforms is a plus. Your strategy should be tailored towards driving engagement and ultimately converting this audience into leads and sales. Please include examples of similar campaigns you've run in your bid. I'm looking for someone who can bring a fresh, creative approa...

I require a specialist to build a solution that validates the authenticity of hashed data in video format. The key focus of this project demands: - Experience in hashing algorithms, notably SHA-256 - Proficiency in data authenticity verification - Familiarity with video formats, particularly MP4 - An understanding of how to match video-recorded audit logs with original hashed data It's crucial to know if the hash data from the video recording matches the original hash of the audit logs for data authenticity purposes. Please note that the audit logs are text-based and believed to contain a hash of the original file. Your role is to confirm this authenticity. This task requires a comprehensive understanding of data security and integrity checks. If you have prior experience i...

As a team heavily reliant on Google Sheets for our daily reporting, we're looking for a proficient freelancer who can automate the process of compiling our marketing metrics. Key Tasks: - Automate the process of copying data between sheets - Ensure data collation for metrics such as click-through rates, conversion rates, and social media engagement Ideal Skills and Experience: - Extensive knowledge in Google Sheets - Experience in automation and data analysis - Knowledge of marketing metrics would be an asset

I am seeking an experienced Senior Google PPC expert to help increase conversions and sales for my web agency. This role is targeted towards local web design, graphic design, and web development customers. Although no specific features for the website were provided, a keen understanding of PPC and how to stay above our competition and target audience is key. The ideal candidate will have: - Extensive experience in Google PPC - Proven track record of increasing conversions/sales in our industry ( Please don't take this account if working with other web agencies in the same state as us.) - Deep understanding of the industry - Innovative strategies tailored to our target audience. - Daily and Weekly reporting is very important - Able to work in our time zone Eastern. Note: Our ads...

...Self-Motivation - Excellent Time Management - Outstanding Communication - Adaptability - Organization - Networking - Self-Discipline - Problem-Solving - Positive Attitude - Lead generation - Appointment setting - Persuasion and Negotiation - Familiarity with IUL and insurance industry. We will train you on IUL’s and all products. 
You will have 2 rolls in the company

. #1 Customer Acquisition Specialist. 
This position with require you to generate your own leads for customers looking for Financial Services such as: - IUL - Tax-Advantage, Wealth Accumulation Strategies - Infinite Banking and Family Banks - College Planning - Life insurance and Living Benefits - Estate and Legacy Planning - Business Owner Strategies - Asset Protection - Tax Free Solutions - Life Insur...

We are looking for an experienced SEO specialist to develop and execute a comprehensive SEO strategy for KoraStats, a leading platform dedicated to providing up-to-date and insightful statistics on football games. Our goal is to enhance our online presence, increase organic traffic, and improve our search engine rankings. This project will span three months, and we are keen on achieving specific, measurable targets. Responsibilities: SEO Audit: Conduct a thorough SEO audit of the existing KoraStats website to identify areas for improvement. Keyword Research: Perform extensive keyword research to find relevant terms that can drive targeted traffic to KoraStats. On-Page Optimization: Optimize website content, meta tags, headers, and images to improve relevance and rankings for targe...

As the owner of a sports industry newsletter, I am seeking an expert equipped with knowledge about the running scene who can produce captivating and informative content for my readers. Key tasks include: - Crafting a weekly newsletter that ...products to promote within the newsletter, keeping in mind reader interest and affiliate market trends. - Carefully scheduling the delivery of the newsletter for optimal reader engagement. Applicants who are invested in the running scene and who possess knowledge and expertise in creating professional, interesting newsletters will have the advantage. I also value experience in product and affiliate marketing. If you have a keen eye on the running industry and the ability to translate this into engaging customer content, this project could b...

I need a skilled Affiliate Marketer for promoting several health/fitness products including supplements, fitness equipment, and workout programs to an audience of all genders. Ideally, I need someone who can: - Develop and implement a strong affiliate marketing strategy - Expertise in creating gender-neutral promotional content - Leverage social media platforms effectively for promotion Skills: - Proven experience in affiliate marketing - Strong understanding of the health and fitness industry - Expertise in social media marketing and content creation I am looking for someone with a clear understanding of how to reach and engage both male and female audiences in the health and fitness sector through effective social media posts. The primary goal is to drive sales a...

I am in need of a skilled PowerPoint specialist who can design and produce attractive and clear company introduction presentations. These presentations typically consist of 10-20 slides and should strike a balance between compelling visuals and straightforward text. The main uses for these PowerPoint presentations will be: - Sales pitches - Educating employees or potential clients - Presentations at conferences and other events Here are the skill expectations: - Proficient with PowerPoint and other presentation software - Strong visual design skills for creating engaging slide layouts - Excellent copywriting abilities for clear and concise text content - Understanding of company branding and the ability to incorporate it into presentations effectively. Should you have exper...

I'm looking for a skilled graphic designer to create an orange, minimalist logo for Spinifex Insurance Specialist. The logo will primarily be used on print materials, so it's crucial that it is easy to replicate and reads well both in color and black-and-white formats. I am looking for something similar to aboriginal artwork. The link below shows how aboriginal artwork draws spinifex. Spinifex is a round bush in Australia.

...an experienced marketing consultant to help us promote our offline products for 10th CBSE, JEE, and NEET students. We're looking to enhance our B2B marketing strategies. Key Responsibilities: - Develop and implement marketing strategies specifically targeted at 10th CBSE, JEE, and NEET students - Evaluate and improve our B2B marketing approach - Foster partnerships with educational institutions and industry influencers - Monitor the market trends and provide relevant insights - Utilize technology and data to enhance marketing campaigns Skills and Experience: - Proven track record in marketing edtech products, particularly in the offline education sector - Familiarity with the Indian education system, especially the 10th CBSE, JEE, and NEE...

I am currently in need of a competent editor who can efficiently handle both blog posts and videos. My content primarily includes: - Blog posts that average between 500-1000 words - Videos with a run time of about 5-15 minutes This role requires expertise in: 1. Blog Editing: - Strong understanding of language and grammar - Ability to enhance readability and flow - Familiarity with SEO best practices is a bonus 2. Video Editing: - Proficient in using video editing software - Ability to create smooth transitions and integrate sound effectively - Experience in color grading and special effects would be appreciated Ideally, I am looking for someone who has a proven track record of editing short to medium length blog posts and videos. If you have the necessary skills and experience,...

I'm in need of an expert who can properly set up Consent Mode for Google Ads on my custom-built platform. This specialist task is aimed at achieving compliance with privacy regulations prevalent in North America and Europe where most of my platform's users originate from. - Key Responsibilities: - Setting up Consent Mode for Google Ads - Ensuring full compliance with privacy regulations - Optimize the setup for North American and EU user base Ideal skills and experience: - Proficiency in Google Ads management - Familiarity with Google's new policy - Prior experience working with custom-built platforms - Up-to-date knowledge of Consent Mode for Google Ads This project focuses on quality and adherence to privacy standards not just implementation. Our te...

Emprender una agencia de marketing digital para poder apoyar a pequeñas empresas

As a business in the gambling and betting industry, I am looking to create a well-structured pay-per-sale affiliate program for our specific products - online casinos and sports betting platforms. Seeking a professional with relevant affiliate marketing know-how and a background in the gambling domain. The potential freelancer should ideally have: - Experience in referring clients to the gambling/betting products. - Knowledge of the online gambling industry and its best affiliate strategies. - Proven track record of successful affiliate programs, particularly in sports betting and online casinos. Your task will include, but is not limited to: - Program creation and implementation strategy. - Identification of key revenue streams. If you have a knack for creating profitable affili...

I am seeking a highly proficient telemarketer specialized in cold calling techniques to promote our digital marketing services to small business owners. Key Responsibilities: - Reach out to potential clients via cold calls and present our services convincingly. - Secure meetings or follow-up calls with potential leads. Required Skills and Experience: - Proven experience in telemarketing primarily through cold calls. - Excellent communication and persuasive skills. - Knowledge about digital marketing services will be advantageous. A deep understanding of my target audience, business owners, and the ability to tailor the conversation to meet their specific needs is extremely vital for this project. I am looking forward to working with someone who can represent my business ...

...working in mid-May 2024. TO APPLY If you're interested, please submit the following: - A link to your resume in PDF format with the following naming convention: [] - List of your skills and apps you’ve worked with - Your previous experience as a front-end developer (if not included in resume) - Links to your top 3 websites you developed - Your answer to this question: if you were an animal, what animal would you be and why? THE HIRING PROCESS 90% of the applicants will not follow the instructions. None of them will be considered. For those that do follow the instructions, we will create a short-list and invite you to complete a paid trial project....

I'm on the search for a talented multi-tasker capable of seamless photo editing, modern logo design, and proficient in Photoshop editing. As the primary goal, I'm aiming to create a logo design that will significantly appeal to my target audience. Tact and a good understanding of brand positioning will come in handy in this project; so if you're a Graphic Designer seeking to make a substantial impact, please bid. We'll be relying on your discretion and creativity. Knowledge in modern design will also be a valuable asset. Looking forward to your bid! would like to create image 2968 font and style with image 2975 effects and colour Wording should say G6 Ladies

I am looking for an SEO specialist to help with my website. My goals are to increase website traffic, improve ranking on search engine results pages, and enhance visibility on social media platforms. The current state of my website's SEO is that it has not started yet. I'm looking for a professional who can help me set a solid foundation and lay the groundwork for effective search engine optimization. My target audience is local customers, so the ideal candidate will have experience in local SEO and be able to tailor strategies to appeal to this specific audience. Key Responsibilities: - Develop a comprehensive SEO strategy to increase website traffic - Implement on-page and off-page optimization techniques to improve search engine ranking - Enhance visibility on s...

...be to design different types of marketing materials including flyers, postcards, social media graphics, business cards, logos and billboards. Although there isn't a specific theme or concept in mind for these designs, your creative input is more than welcome. These designs will be aimed at the general public, so they need to be engaging, eye-catching and easy to understand. Ideal Skills and Experience: • Experience with designing various types of marketing materials • Versatility in design style to cater to different projects • Ability to work independently and provide creative input • Exceptional attention to detail and design aesthetics • A versatile portfolio with multiple work examples from different fields • Previous experience w...

...Setter/Closer ⭐ Pero no quiero que hagas un trabajo de una sola vez y luego desaparezcas en el lado oscuro con Darth Vader. Busco a una persona comprometida que quiera trabajar conmigo de manera recurrente por un largo periodo de tiempo. ¿Te gustaría ayudarme y trabajar conmigo? Si sumas 4 o 5 puntos, eres mi candidato/a ideal: ✅ Eres latino/a | español/a -> 1 punto ✅ Tienes formación en marketing digital (o diseño web) -> 1 punto ✅ Estás especializado/a en ser Closer/Setter, es decir, no haces otra cosa o como mucho una más -> 1 punto ✅ Tienes experiencia en ser Closer/Setter -> 1 punto ✅ Quieres unirte al Super Team conmigo -> 1 punto Ahora vamos a darle caña a las condiciones (podemos negociarlo ...

I need help completing a 60 question multiple choice test in 2 hours

I'm seeking a freelance specialist in FAA PMA. The ideal candidate should have: - An intermediate level understanding of FAA Parts Manufacturer Approval - Extensive experience in documentation and certification for FAA PMA The goal of this project is to optimize and streamline our certification process for FAA PMA. The perfect freelancer will help us ensure robust, compliant and efficient documentation for every step of our process. Knowledge in aviation parts inspection or manufacturing process review, though not a must, would be an added advantage.

...Pero no quiero que hagas un trabajo de una sola vez y luego desaparezcas en el lado oscuro con Darth Vader. Busco a una persona comprometida que quiera trabajar conmigo de manera recurrente por un largo periodo de tiempo con mis clientes. ¿Te gustaría ayudarme y trabajar conmigo? Si sumas 4 o 5 puntos, eres mi candidato/a ideal: ✅ Eres latino/a | español/a -> 1 punto ✅ Tienes formación en marketing digital (o en diseño web) -> 1 punto ✅ Estás especializado/a en diseño web con elementor pro, es decir, no haces otra cosa o como mucho una más -> 1 punto ✅ Tienes experiencia en diseño web -> 1 punto ✅ Quieres unirte al Super Team conmigo -> 1 punto Ahora vamos a darle caña a las condiciones ...

Next month seo and smo services.

...digital marketing expert to elevate my website's traffic, improve our search engine rankings, and aid in generating more leads. Focusing predominantly on local customers, the professional should: - Develop and implement effective search engine optimization (SEO) strategies to enhance organic search presence. - Orchestrating social media and search engine-based digital marketing campaigns, the goal is to increase our local brand awareness. - Bring creative ideas for content and digital marketing that will attract and bring valuable traffic. Ideal Skills: - Proven SEO & Social Media Management experience - Excellent understanding of digital marketing concepts - Knowledge of local market trends and customer behaviors - Understanding of web analytics...

I'm seeking a skilled graphic designer with proficiency in Canva and a keen understanding of marketing. Tasks required include: * Creating eye-catching social media graphics * Designing captivating marketing graphics * Crafting appealing website graphics The primary purpose of these designs is for advertising, with the aim to engage and attract the attention of working professionals. The ideal freelancer for this project would be someone with a demonstrable track record in designing graphics for professional audiences. An understanding of current design trends and marketing strategies that resonate with this demographic would be highly beneficial. This job requires creativity, initiative, and a deep understanding of the modern digital landscape.

- Background in design with portfolio showcasing vintage-style work - Prior experience with branding, specifically in the food i...work - Prior experience with branding, specifically in the food industry, is highly advantageous - Creativity and a 'fun' flair - the brand needs to invoke happiness and playfulness - Ability to work collaboratively and take onboard feedback - Knowledge about how to appeal to broad audiences from children to adults Your tasks will include creating a logo, packaging designs, and corresponding marketing materials to help promote the brand. Review our brand guidelines before you start your design. Please include work samples of similar projects in your proposal. I anticipate an engaging, vintage-style that aligns with the fun, playful appeal of i...

For my Shopify...traffic, and ultimately improve sales conversion rates. Key tasks would include: - Storefront Design with the right theme - Develop a compelling brand awareness strategy - Implement effective methods to drive targeted traffic to our store - Amplify sales conversion rate through optimized marketing tactics The success of this project largely relies on understanding and reaching out to our primary audience, predominantly sports enthusiasts. It requires proven experience in direct-to-consumer digital marketing, with a strong knowledge of Shopify platform and excellent understanding of customer acquisition and retention strategies. Budgeting details can be discussed upon agreement about the project. An emphasis on cost-effectiveness and return on investment w...

...comprehensive marketing strategy. Key Tasks: Store Design with the right theme - Increasing Website Traffic: Utilize a mix of social media advertising, SEO, and email marketing to drive relevant traffic to the site. - Improving Conversion Rate: Optimize the website and marketing campaigns to convert the incoming traffic into paying customers. - Boosting Sales: Work towards the ultimate goal of increasing sales through effective marketing strategies tailored to the sports enthusiasts market. Ideal Skills and Experience: - Proven track record of driving sales in Shopify stores, ideally targeting niche markets. - Extensive experience in social media advertising, SEO, and email marketing. - Understanding of the sports enthusiasts market, with...

I am looking for an experienced web designer who can create an elegant and professional website and Instagram page for my faceless Instagram account. The main goal of this project is to drive traffic to my Instagram account. The ...professional website and Instagram page for my faceless Instagram account. The main goal of this project is to drive traffic to my Instagram account. The website and Instagram will primarily share image and infographic content, so I need someone with great graphic design and visual communication skills. Familiarity with Instagram and social media marketing could be a bonus. Skills and Experience Required: - Web design and development - Instagram marketing - Graphic design and visual communication - Prior experience with elegant and profession...

I require an experienced data cleaning specialist who can proficiently handle Excel spreadsheets. My project involves tidying up datasets related to customer, product, and financial data, though different types of data might need to be scrubbed too. This data cleansing task involves a lower volume dataset of less than 1,000 records. Key tasks include: - Identifying and correcting any inaccuracies. - Identifying and handling missing data. - Assuring the consistency of datasets. The ideal freelancer should have strong skills in spreadsheet management, a keen attention to detail, exceptional data analysis abilities, and a solid understanding of customer, product, and financial data. Experience in Excel and a proven track record in data cleansing are a must.