Social Media Marketing Assistant

Explorer Chick is in the business of changing the lives of women. We just so happen to do it through women’s adventure travel, a supportive community, and in the most beautiful places on earth. Position: Social Media Manager Assistant Department: Marketing Reports to: Digital Marketing Manager Job Type: Freelance. Part-time Are you a highly organized, creative thinker, and a tech-savvy multitasker with a passion for turning ideas into reality? Do you enjoy following instructions and producing polished work? Are you a friendly person who enjoys connecting with others? Does a routine workday help you stay focused? Do you prefer working in an uninterrupted, harmonious environment? If you are known for making sure tasks are finished to perfection, keep reading. If not, this isn’t for you. We're in search of a self-driven Social Media Manager Assistant to support our Digital Marketing Manager by maintaining an active social media presence, generating weekly analytics reports for all channels, crafting compelling Instagram stories, scheduling all social media posts, graphic design, and fostering social media engagement that adheres to our Explorer Chick brand standards. Our ideal candidate must have a solid grasp of different social media platforms and the latest marketing trends, exceptional enthusiastic communication skills, an eye for design, and a knack for handling multiple tasks efficiently. This position is initially short-term but offers the potential for a longer-term opportunity based on performance. Responsibilities/Outcomes: - Creating visually appealing and engaging social media content, including graphics, reel covers, and capcut videos using an established brand kit, Canva templates, and guidance from Direct Report. - Collaborate with Digital Media Marketer in Asana for assignments, work approval, and final drafts for scheduling. - Community management across all channels including outreach engagement, answering brand-related questions swiftly in comments and DMs, and bolstering excitement in comment threads. Facebook Group management including moderating posts within the brand’s image. Answering inquiries that aid guests thru the buyer’s journey to book. - Analyze and track weekly social media and marketing performance metrics - Stay up to date with current technologies and trends in social media, design tools, and applications - Additional duties as assigned by the Direct Report Competencies/Requirements: - Degree in Marketing or related field (preferred) - Previous experience in a social marketing role - Understanding of Instagram, Facebook, TikTok, YouTube, and Meta Business Suite - Strong history of converting social media efforts into bookings/sales through engagement, CTAs, and DMs. - Creative design in Canva and Capcut app. - Strong knowledge of social media management including content creation and scheduling. - Familiarity with data analysis and reporting tools. Understanding of the metrics that push the needle. - Understanding of TOF and MOF traffic including what posts attract each type of audience and which CTA’s to use to move them down the funnel. - History of creating IG stories that convert - Ability to multitask, prioritize work, and meet deadlines - Strong communication skills; written and verbal - Proficiency in using various communication tools such as email, Slack, and Asana - A proactive attitude and the ability to work independently in a remote environment Metrics / Expected Results: - Maintain a 24-hour response time for all social media engagements and messages - 100% follow social media content calendar, ensuring a high level of schedule compliance - Track weekly social media and marketing performance metrics with at least 95% accuracy and completeness. - Creately at least 1 weekly winning Capcut video based on brand standards