digital marketing specialist

**Job Title: Digital Marketing Specialist (PPC)** **Job Description:** We are seeking a highly motivated and experienced Digital Marketing Specialist with a focus on PPC (Pay-Per-Click) to join our dynamic marketing team. The ideal candidate will have 2-3 years of hands-on experience in digital marketing, specifically in managing PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media advertising. **Responsibilities:** 1. Plan, execute, and optimize PPC campaigns across multiple platforms to drive traffic, leads, and conversions. 2. Conduct keyword research, ad copywriting, and ad group structuring to maximize campaign performance. 3. Monitor campaign performance metrics including CTR, CPC, CPA, and ROAS, and make data-driven decisions to improve campaign performance. 4. Perform A/B testing on ad creatives, landing pages, and targeting strategies to improve campaign effectiveness. 5. Stay up-to-date with industry trends, best practices, and platform updates to implement new strategies and features. 6. Collaborate with other marketing team members to align PPC campaigns with overall marketing objectives and initiatives. 7. Generate regular reports to track campaign performance and provide insights for optimization. 8. Manage advertising budgets effectively to ensure maximum ROI. 9. Identify and implement opportunities for campaign expansion and growth. 10. Assist in developing overall digital marketing strategies and contribute innovative ideas to drive business growth. **Requirements:** 1. Bachelor's degree in Marketing, Advertising, Business, or a related field. 2. 2-3 years of proven experience in managing PPC campaigns, preferably in an agency or corporate setting. 3. In-depth knowledge of PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms. 4. Strong analytical skills and proficiency in data analysis tools such as Google Analytics. 5. Experience with A/B testing methodologies and optimization techniques. 6. Excellent communication skills, both written and verbal. 7. Ability to work independently and collaboratively in a fast-paced environment. 8. Certifications in Google Ads or other relevant digital marketing certifications are a plus. 9. Familiarity with SEO principles and other digital marketing channels is desirable. 10. A proactive attitude with a passion for staying updated on digital marketing trends and industry developments. If you meet the above qualifications and are eager to join a dynamic team of digital marketers, we encourage you to apply for this exciting opportunity. Please submit your resume along with a cover letter detailing your relevant experience and accomplishments in PPC marketing.