Social Media Influencer Outreach

We are seeking talented social media outreach specialists to work on film and brand campaigns, helping us build awareness and drive traffic to client sites through engaging bloggers and obtaining earned media placements. Here is what we need a blogger outreach specialist to do for us: GOAL: Place flagship campaign content (video, imagery, articles) with 50 niche influencers and tastemakers across Twitter, Facebook, and Tumblr 1. Identify and locate social influencers according to audience size and relevance to key themes within content 2. Engage with influencers within social communities to build advocacy and develop earned media opportunities - Identify opportunities for meaningful conversation on social channels Track earned postings and engagement numbers 3. Craft strategy and interest-specific messaging for different segments of audience members - Perform analysis of top blogs’ tone and style to match outreach messaging and spark a connection with editorial staff - Aid in formation of outreach and placement schedules to maximize momentum and sharing of campaign content - Collaborate on the creation of campaign benchmarks Please provide case studies of campaigns that match the above criteria. If you have expertise on specific blogger outreach platforms (eg Traackr, etc.), please highlight that into your response.