Wanted: Digital Marketing Freelancer

Wanted: Digital Marketing Freelancer About Us The Horizon Plan is an online course that support the parents and carers of self-harming children to play a central role in their child’s recovery (alongside professional caregivers). The course is currently in development and launches in January 2020. In 2015, Claire and Joel Sutton discovered their 11-year-old daughter Jade was suffering from anxiety, depression and had been self-harming on a daily basis for over a year. They recognised that alongside the professional help Jade was receiving, there was a valuable contribution they as parents could make to support Jade’s recovery and dedicated themselves to this role. Today, Jade is a happy, healthy and confident 15-year-old girl. She and her parents have developed the Horizon Plan, to guide other parents and carers to support their child’s recovery. Jade’s recovery story: [login to view URL] The Role We have a detailed digital marketing plan to promote our course. We need a technician to set up the various components/systems and manage them on an ongoing basis. A good candidate should speak good English You should have experience with the following systems: Click Funnels We have created an account; squeeze page and sales page so now need: o Create order form o Create one-time upsell offer page o Set up payment system o Delivery of token to access our membership site o Create new click funnels as required in future Facebook advertising We will provide the adverts but need our technician to o Set up campaigns in Facebook Ad Manager o Add pixels to Click Funnels o Monitor performance of campaigns o Recommend how best to re-allocate budget to best performing campaigns Email autoresponder We will write the email content but need our technician to o Recommend which platform to use (Actionetics, ActiveCampaign etc?) o Set up autoresponder account o Create email chain o Link to email collection systems (Click Funnels squeeze page, Manychat etc) o Set up email segmentation based on contact behaviour Chatbot (ManyChat) We will provide the o Set up account o Plan ManyChat flows with us o Build ManyChat flows o Send broadcasts when needed Webinar platform We will deliver the webinars o Recommend platform to use o Set up account o Set up webinars Weekly KPI report on performance of all systems Pay We would prefer to pay an hourly rate with worktime tracked through Timedoctor. We will also consider requests for a retainer or project milestone fees. Next step Please submit a proposal telling us: - Which of the categories above you are experienced in - Hourly rate / retainer / project milestone fee - Links to examples of the systems you have set up (where possible) - References we can contact to ask about your work (where possible) Many thanks Joel Sutton Director The Horizon Plan