Tutorial for Google analytics

We are looking for a writer to create a step by step tutorial on how to use Google Analytics. In particular, the objective is to show how to do a split test or A B test, for a website, and follow through the goals to demonstrate the conversion rates for two different test home pages pages. The tutorial should be written to the level of a person with very little technical experience, giving them the necessary information but not overload them with theory. It should just lead them through the basic steps from beginning to end. We'd like to see screen shots for the various steps involved. Subjects should include, but not be limited to: An overview of what Google Analytics is Why a webmaster should use Google Analytics Signing up with Google Analytics How to set up the various tracking codes on a website How to analyze the various reports How to set up goals How to set up filters And again... to repeat the objective is to demonstrate how to take a website with two different homepages, and track sales to each one of them. The report should be from 30 to 50 pages in length (more if a lot of screen shots are included.) The report must be original content, not copied from any other website or printed material. The report must be done with proper English grammar and spell checking. It should include screen shots where appropriate. Prospective writer must provide samples of previous writing. This could develop into more similar tutorials for the right author. ## Deliverables 1) Complete and fully-functional working program(s) in executable form as well as complete source code of all work done. 2) Deliverables must be in ready-to-run condition, as follows (depending on the nature of the deliverables): a) For web sites or other server-side deliverables intended to only ever exist in one place in the Buyer's environment--Deliverables must be installed by the Seller in ready-to-run condition in the Buyer's environment. b) For all others including desktop software or software the buyer intends to distribute: A software installation package that will install the software in ready-to-run condition on the platform(s) specified in this bid request. 3) All deliverables will be considered "work made for hire" under U.S. Copyright law. Buyer will receive exclusive and complete copyrights to all work purchased. (No GPL, GNU, 3rd party components, etc. unless all copyright ramifications are explained AND AGREED TO by the buyer on the site per the coder's Seller Legal Agreement). ## Platform Microsoft Windows