Hi, As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.
Bounce rate is the percentage of single page visits (or web sessions). It is the percentage of visits in which a person leaves your website from the landing page without browsing any further. Google analytics calculates and report the bounce rate of a web page and bounce rate of a website.
A high bounce rate indicates the site entrance page are not relevant to visitors & not attractive.
To improve Bounce Rate i will follow:
1. Website structure looks better & Website speed optimization: A successful Website need to follow a better load time to load Landing page. Page speed is important for your SEO & Bounce Rate, it is even more important for your UX, conversion and general customer happiness.
2. Content Optimization & Content Marketing : Website Content & Content Marketing using PR, Article is also helping business to grow rapidly & for fruitful bounce rate, because now these days for Google Content in king.
3. SEO on site
4. SEO off site
5. Social Media
I am 100% sure with my process to grow views of your website + fruitful bounce rate.
Regards- Rahul