Cool, looks like an opportunity to work with demanding client :) and i love it.
anyways, i will be designing your various ad copies + their banner graphics as well myself, so you need not to worry about a separate designer or copywriter.
Also in addition to what you mention, i trust we must also setup remarketing ads as well, so that those who have experienced us once (either by website visit or page visit), we can re-attract them. it works like magnet and remind them of something of their interest.
please advise your thoughts on it.
As about me, i have got 11+ yrs of experience in digital marketing including, ppc (adwords, fb, twitter cards etc), analytics, campaigning, viral marketing etc. and i know i can deliver you good amount of leads.
waiting for your kind reply.
regards,
aryan