Illustrate Something

THE NEED Our biotech company needs a “process overview” form to be used on print material and for our website. Specifically a process for women to mail in (physical post) their used menstrual hygiene products (pads and tampons). CLIENT PROFILE Our company is building a blood analysis platform. The company’s products are sold directly to consumers – females, typically well educated, who are first movers and early adopters in the western world. As we are working in the area of life science, we need a somewhat serious look – but not too sciency – we still want to be modern. Not to sprawled - but still with an edge. We need to be clean and simple: less is more. To give you an idea of the brand of some of the other relevant players in our field (whose brands we like), please see: [login to view URL] As we already have a logo for our company Qurasense, you can see a high definition version here: [login to view URL] The color guide and font are here: [login to view URL] COMMUNICATION ELEMENTS 1. “Use a feminine pad or tampon as usual” (picture of unused pad and tampon) 2. “After use, put the pad or tampon in our envelope” (picture of our envelope - but without seeing the dirty pad. The envelope is made of plastic and is seals hermetically with glue. The design gives confidence that it can hold a blood-filled pad wihout leaking. Similar to: [login to view URL] The graphic design on the envelope is in line with the look described for the instructions. 3. “Mail the envelope to us” (picture of envelope going into mail box). 4. “Receive the results on your smartphone” (picture of smartphone with app showing results. Similar to: [login to view URL] STYLE The most important things is to make the final overview of this process: SIMPLE! Clean and compelling “Sign me up” (women should like what they see) To give you an idea of designs we like, check out these graphics: [login to view URL] [login to view URL] TARGET AUDIENCE The company is B2B and targeting modern women in the western world. The age group is 25 to 45 years old. The women are first movers and early adopters, and most likely well educated. They are independent; their career matters a lot to them and they take charge of their own lives – which means they also want to be in control of their health. They further like design. DELIVERABLES Please deliver a high resolution PSD in both RGB. If you make your own graphical elements, make sure to include the AI files. If you find online graphics and use them, make sure they are royalty free - we are a for profit business.