'SportsGuru by Dream11' is the name of the mobile application for which we require a new brand identity. This would include the App Icon (iOS + Android), Full Logo (Horizontal & vertical stack), Black & white, greyscale and full colour version of the new identity.
SportsGuru is a sub-brand under the Dream11 Umbrella. Dream11(D11) is India's biggest sports game and has a Fantasy Sports user base of 40 million+. Dream11 is only available in India.
For the initial phase, SportsGuru (SG) will be offering Freemium Fantasy Sports Content to sports fans and Dream11 users. In the near future, SG will also offer Live Scores + Highlights and serve as the single destination for Fantasy & Sports Fans.
The SportsGuru brand identity has to clearly be a sub-set of the Dream11 Mother Brand. This would require that the primary 2 colours of Red and White be maintained when creating the new brand identity OR some element from the Dream11 logo be retained and the colours can then be different!