viral flash mini game

Hi, We are in the process of launching a new personalised printing business that will sell photobooks, year books, calanders, cards, invitation etc.. . the business will be called Living Colours. I came across a game that was developed for Epson and love the concept. Could you give me a ball park figure of how much it would cost to develop something along these lines? [login to view URL] The purpose of the game will be to create a viral campaign aimed at capturing user data, raising brand awareness, and increasing the number of site visits we will get to our site. I look forward to hearing from you shortly. Kind regards, Theo