I have advised professional services companies for about ten years with regards to online marketing. While search engine placement is never guaranteed, is never reliably short-term, and varies by user, there are a multitude of best practices that, when properly implemented, are likely to result in improved placement and help achieve better outcomes.
The key is to have a defined set of goals, an appropriate budget, and to follow through on monitoring performance.
I propose first reviewing the existing electronic marketing set-up (websites, social media accounts and tracking systems), then defining or refining the target market as far as locations, typical current clients as well as ideal future clients.
On that basis, I can make proposed changes to the current online advertising and social media strategies.
Finally, develop a follow-up plan for incorporating the strategy into the every-day operation of the clinic and roles for the administrative and professional staff.