The optimal ad campaign for you will depend on your industry and the level of competition therein. The right FB & Instagram ad strategy will take into account your potential customers' desires and anxieties (in the context of your product) and identify how your competitors cater to them. If selected for the project, I will start by doing these fundamentals right.
60% of your ad spend will be invested in brand building activities (to build brand recall) and the other 40% on short-term sales growth. Empirical evidence based on the evaluation of 30 years of IPA case studies (across 20+ industries) suggest that this 60:40 split is the best for effectiveness.
Ads will be run focusing multiple objectives (awareness, reach and engagement) and utilizing all or most features offered by the two platforms. This way, the Facebook algorithms will favour your ads over your competition with time.
What I propose is to use Facebook and Instagram based on science-backed evidence, as a strategic marketing tool rather than just running ads focusing on short-term sales. If this is what you're looking for, I'll be help you grow your brand using my experience as an award-winning strategist.
Please note:
(1) Artwork design cost is not included in my proposed cost.
(2) Ad campaigns are a monthly commitment. The cost I have indicated is for carrying out a store audits, scheduling ads and generating monthly reports for one month.