Seeking Blog Writer & Editor for Brand Management & Marketing Topics. Help Transform a corporate brand marketer into a blogger!

I want to create a professional business blog about brand management / marketing. I have a lot of content already created over the years (Word documents, powerpoint presentations, processes, etc.) that would be great for marketing students in undergrad and MBA programs as well as create a personal online presence for myself. I need a professional writer/editor/blogger to convert and format my content into short, easy to read, friendly blog posts that are SEO optimized. Most of the content can probably be turned into several blog posts per 1 topic (Part 1, Part 2, etc.). Attached 2 example docs. I am well organized and will give very clear direction. I need you to provide expertise translating the content from internal communication documents into fun, informative content. Once I have the content back from you, I will then upload it onto a blog. I prefer to organize and create all the foundational content first before creating the blog website, and I will likely use one of the easier to get use blogging platforms. (I don't have time to design and program my own website, so I'll pick a service like Squarespace.) At a high level the foundational content for the blog will be organized like this: Overall Blog Topic is "Brand Management" with sub-categories: 1. Leadership 2. Brand Positioning & Strategy: Assess the Landscape, Vision, The Who (Target consumer), The What (Brand positioning, benefits, reasons to believe, brand architecture, products, visual identity, taglines, etc.) 3. Delivering the Marketing Plan: Objectives, Goals, Strategy, Measures > Budget Building Blocks > Marketing Plan > Advertising & Promotions Execution > Creative Development > Media Planning > product packaging & design 4. Innovation, Product Development, Project Management and the Stage-gate process 5. Measurement of results Will probably also have an "about me section" and other standard sections that a blog will have. [login to view URL]