Ppc campaign expertJobs

I'm looking for a seasoned specialist in Google Ads, specifically skilled in generating consumer leads. The primary goal of this campaign is to effectively generate consumer leads for a business operating within the food industry. - **Objective**: Generate a significant number of consumer leads. If a consumer searches my food category, my number should show up. - **Industry**: Food. The ideal freelancer for this project would have: - Substantial experience with Google Ads. Setting up ads and fine tuning to get desired results. - A proven track record in creating successful lead generation campaigns. - Basic understanding of the food industry and its audience.

I'm seeking a seasoned professional who can help me sell my productivity app on platforms like Flippa. My primary goal is to find a passionate buyer who can truly appreciate the value of my product. Key Requirements: - Proven track record in selling apps or digital products - Familiarity with Flippa and other similar platforms - Experience in targeting and attracting the right audience for a digital product - Knowledge of the productivity app market Your responsibilities will include but not limited to: - Developing a solid sales strategy - Crafting compelling product descriptions - Managing communications and negotiations with potential buyers - Ensuring a smooth and secure transaction The ideal candidate should be a strategic thinker, a great communicator, and a tech-savvy indiv...

...experienced Google Ads expert to manage and optimize multiple Google Ads accounts targeting the niche of dog owners. The selected freelancer will be responsible for managing 10 different Google Ads accounts and optimizing a total of 15 different campaigns over the course of one month. Responsibilities: Account Management: Manage and oversee 10 Google Ads accounts effectively. Campaign Optimization: Optimize a total of 15 campaigns within the dog owners niche to improve performance and ROI. Keyword Research: Conduct thorough keyword research to identify high-performing keywords relevant to the niche. Ad Copy Optimization: Continuously optimize ad copies to improve click-through rates and conversions. Bid Management: Monitor and adjust bidding strategies to maximize cam...

As a company, we are currently seeking a talented and experienced Meta Ads Expert to spearhead our advertising campaign. Our primary objective is to generate leads and drive sales through captivating advertisements. Key Responsibilities: - Create compelling advertising content that effectively promotes our products/services and entices potential customers to engage with our brand. - Utilize your expertise in Meta Ads to strategically target and reach our specified audience demographics. In this instance, our target audience will consist of individuals aged between 25-34 and 35-44. - Monitor, analyze, and optimize the performance of our advertising campaign to ensure maximum lead generation and sales conversion. Ideal Candidate: - Proven track record of successfully r...

Are you a social media guru who can manage accounts and increase engagement? We are a marketing agency searching for an individual or team to produce/create one social media post each day that can be adapted and distributed across five social media channels. To apply, please: 1. Provide some examples of your work. 2. Tell me how much you charge for a certain level of quality. Also, to ensure that you have read and understand this job posting please begin your response by stating how long you have been doing this. Cheers,

I'm in need of a professional QuickBooks Accountant, preferably with a solid background in the services industry. Your main responsibility will be to manage my business's bookkeeping. This isn't a typical bookkeeping role; you must understand the specifics of service-based accounting. Your ability to navigate QuickBooks with ease and deliver accurate results is crucial to this role. Any competent and experienced accountant should apply, but I'll be particularly keen on those with a proven background managing books for service-based businesses.

I'm seeking a specialist in Facebook ads to generate leads for my weight loss program (shown below in the pdf) within a localized area. This person would ideally have experience: - Developing and executing a successful ad campaign that targets individuals interested in weight loss. - Proven track record in reaching fitness or health-conscious demographics - Extensive knowledge of Facebook's advertising platform - Showing measurable results in lead generation within local regions Your bid should include a brief plan on how you'd approach this project. If you've worked on similar campaigns, especially in the health and fitness industry, that would be a significant advantage.

I am looking for an email marketing expert to help me generate leads through a strategic email campaign. We want to send cold emails to our lead list and hopefully book appointments out of that. We plan to send at least 100K cold emails per month to business owners in the US. The applicant should have similar experience in the past and should be aware of all technicalities from scratch to the end. He or she will be managing the entire system by himself/ herself We are looking for an expert and budget is not a constraint. Please apply only if you have done this in the past. Also to make sure you have read this description, start you application with the word "Blue" to be considered. Thank you.

I'm looking for someone to complete a task with Canva. Producing eBooks. I've already created template and cover for several ebooks, it takes me too much time to move the text from the word document so that’s the job. Ideal Skills and Experience: - Proficiency with Canva - Experience in ebook design - Strong attention to detail This task is straightforward and would suit someone who has experience working on similar projects. Images show the details and example. Looking forward to hearing from you. Jake

I desire a professional Macrodroid developer with a strong portfolio to create a macro for any use. The objective of the macro is to read a CSV file and automatically send a specific WhatsApp message to each phone number listed in the file. Key requirements include: - import a CSV file (Name,Given Name,Additional Name,Family Name,Phone 1 - Type,Phone 1 - Value) - Creation of a macro that automatically triggers WhatsApp messages. - The macro should be programmed to initiate the messages when it reaches a phone number listed in the CSV file. - The message is from CSV or default the same for all numbers in the CSV file. Ideal Candidate: - Proficiency and extensive experience working with Macrodroid. - A proven track record with similar projects. - Strong attention to detail to ensure the ...

More details: Is this project for business or personal use? For starting a new enterprise What information should successful freelancers include in their application? Detailed project proposals How soon do you need your project completed? Within a month

I have a substantial Excel table and I am in need of a skilled data analyst to help with correlation analysis between Column 1 to 9 of my dataset, which contains more than 4200 rows and 9 columns. Need the source file of xls with formula too Key Responsibilities: - Perform accurate correlation analysis on specified columns - Generate line graphs to visualize the correlation Ideal Skills and Experience: - Proficiency in Excel and correlation analysis - Solid understanding and experience with line graph creation - Excellent problem-solving abilities - High attention to detail I'm looking for accurate and efficient work so I can understand the relationship between my data points and act accordingly. Your experience could be the key to enhancing my project. Looking forward to seeing yo...

I'm seeking a Django/ Java Script with Bootstrap expert who can assist with the layout and design of my website atplands.com. The primary goal of this project is to update the site's visual appearance. My website: Reference downloadable Theme code: Key tasks include: - Reviewing the current website and providing recommendations for improvements - Collaborating with the team to create a new, fresh look for the site - Ensuring the new design is functional and user-friendly Ideal skills for this project include: - Strong experience with Django/ Java Script with Bootstrap - Proven track record of working on front-end development using JavaScript/Bootstrap - A good eye for design and layout - Ability to understand and implement JavaScript

I am looking for a skilled individual who can help me promote the links of my website across social media platforms. Although I skipped the question on which platforms, I expect the freelancer to have experience with Facebook, Instagram and Twitter. The goal of the project is to increase website traffic, generate leads and ultimately boost sales. The target audience for my website is primarily aged between 25-34.

I'm in the process of possibly acquiring , but before I proceed, I need a thorough background check on the company and its owner. The ideal freelancer for this job should: - Have expertise in Open-source Intelligence methods - Be able to investigate and provide comprehensive information on the company's reputation, the owner's background, and the overall trustworthiness. - Have the ability to cross-check for financial fraud, legal issues, and misconduct. - Be able to cover a global perspective in their research, especially focused on the regions of United States, Europe, and Asia. Please provide details on your relevant experience with Open-source Intelligence, as well as any similar tasks you've completed in the past. Your familiarity with conducting such researc...

I need a lead generation expert who can get me warm leads of small local cleaning companies in the United States. These companies should not have a website yet, but they should be in need of one for their business. Key Requirements: - Location: United States - Target Audience: Small local cleaning companies - Contact Method: Email Ideal skills and experience for this job: - Proven track record of successful lead generation in the B2B sector, ideally within the cleaning industry - Strong understanding of the American market, particularly local services - Excellent communication skills for effective email outreach - Experience in identifying companies in need of web development services - Ability to generate warm leads that are genuinely interested in website development Please onl...

As a real estate professional, I'm in need of a Certified SEM Expert with extensive experience in Google Ads to help me boost my product sales. Key Responsibilities: - Implement creative and strategic Google Ads campaigns to drive qualified leads - Optimize ad spend and conversions to ensure a high ROI - Monitor and analyze campaign performance and provide regular reports Ideal Candidate: - Proven track record in managing real estate-focused Google Ads campaigns - In-depth understanding of the real estate market - Google Ads certification - Strong analytical and problem-solving skills - Excellent communication and reporting abilities Please include examples of your past work in your proposal, particularly those that have led to an increase in sales for real estate pro...

I'm in need of an experienced and proactive marketer to spearhead my Water Purification Device's expansion into the European market. Key Responsibilities: - Conduct thorough market research to identify potential customers and competitors within Europe - Establish and manage participation in key trade shows and exhibitions across Europe - Create and implement a focused online advertising strategy to drive direct sales Desired Skills: - Proven experience in B2B or B2C marketing, preferably within the water purification or similar industry - Strong knowledge of the European market, particularly in relation to trade shows and online advertising - Excellent communication and negotiation skills to build partnerships and gain exposure for the product This project requires someone wh...

As discussed, I will proceed with the SEO work for the next month. I will do my best to get even better results. Thank You!

I am looking for an expert in Google Ads to manage a campaign aimed at boosting sales nationally. The campaign's primary goal is to increase the sales of our medium-priced products, ranging between $50 to $200. The ideal candidate for the job should: - Be a Google Ads certified professional - Have a demonstrable track record in running successful sales campaigns, preferably at the national level. - Have excellent knowledge of Google Ads strategies and algorithms to target the right customers efficiently. My goal is to increase our sales significantly and ensure our ads get the best visibility and result in higher conversions. Your expertise in driving traffic and generating leads will be key to the success of this project.

As a used car marketing startup in the UAE, I'm looking for a TikTok ads manager to boost our online presence and drive valuable traffic and leads to our website. Key Project Details: - Goals: - Increase website traffic - Generate leads - Build brand awareness Target Audience: - Tailor-made for: - Millennials - Car enthusiasts - Used car sellers - Used car dealers - Used car buyers Ideal Skills and Experience: - Proven track record in running successful TikTok ad campaigns - Ability to target and engage the specified audience effectively - Prior experience working with clients in the UAE market is a plus. We are a new startup in the Beta phase, focusing on marketing used cars in the UAE, starting with Abu Dhabi. Our goal is to raise awareness about our website a...

I'm in need of a Google Ads expert to help me boost my product sales through Google Search. I have a list of specific keywords in mind that I'd like to incorporate into the campaign. Key requirements: - Proven experience in Google ads, particularly on Google Search - Ability to develop and optimize campaigns to achieve sales goals - Familiarity with keyword selection and management Your main responsibilities will include: - Reviewing and refining my existing list of keywords - Creating and implementing effective Google Search campaigns - Monitoring the campaign performance and making necessary adjustments - Providing regular reports on the progress and suggesting further optimizations If you have a solid track record of boosting product sales through Googl...

I need someone to gather email addresses from a list of website URLs that I will provide. The goal is to collect email addresses from different sites, which I can then incorporate into my email marketing campaign. Key Requirements: Manually find email address of user from website, by searching in google etc Ideal Skills and Experience: - Proficient web researcher: You should be skilled in navigating websites and efficiently extracting specific pieces of information without getting bogged down. Please make sure to address your experience and expertise in these areas in your proposal. Thank you.

I'm looking for a skilled professional to assist in our Google Ads marketing campaign with the primary goal of generating leads at a national level. Key Requirements: - Experience in designing and implementing Google Ads campaigns focused on lead generation - Ability to target national audiences effectively - Proven track record of delivering on lead generation targets - Experience in the Healthcare industry (preferred but not mandatory) Your tasks will include: - Setting up the campaign to focus on lead generation - Designing highly effective ad copy and visuals - Continuously monitoring and optimizing the campaign to maximize lead generation - Providing regular reports on campaign performance If you have a proven record of helping businesses generate ...

I am looking for a skilled individual who can help me promote the links of my website across social media platforms. Although I skipped the question on which platforms, I expect the freelancer to have experience with Facebook, Instagram and Twitter. The goal of the project is to increase website traffic, generate leads and ultimately boost sales. The target audience for my website is primarily aged between 25-34. The ideal candidate for this project would have: - Proven experience in website link promotion - Proficiency in handling Facebook, Instagram and Twitter platforms - Ability to target the 25-34 age group - Understanding of lead generation and sales boosting techniques via social media Interested freelancers should be ready to propose a strategy and be able to demonstrate previous...

I'm seeking a seasoned CodeIgniter developer with over 7 years of experience to work on my existing website. The primary focus is to enhance the user experience by streamlining the site's navigation, introducing push notifications and refining various other UI elements. Key Responsibilities: - Implement push notifications to improve user engagement and interaction with the site. - Analyze and improve the current navigation system, ensuring a seamless and intuitive user experience. - Fine-tune various other UI elements to enhance the overall user engagement and satisfaction. Key Skills and Experience: - Over 7 years of experience with CodeIgniter. - Proficiency in integrating push notifications into web applications. - Strong understanding of UI/UX principles and experience with...

I'm the owner of a salon-based marketing agency looking to outsource our Facebook advertising. We're in need of an experienced, personable Facebook Ads Expert who can help us drive an increase in salon bookings. Key requirements for this role include: - **Expertise in Facebook Advertising:** You should have a strong track record of running successful Facebook ad campaigns, specifically within the beauty and wellness industry. - **Understanding of the Audience:** The ideal candidate would be familiar with creating content that appeals to individuals interested in beauty and wellness. - **Creativity in Content:** Content that engages the target audience effectively includes promotional offers and discounts, as well as before and after transformations. You should be able ...

I am looking for a social media expert who can help me create Instagram reels for my gynecology practice. My main goal is to generate leads from this campaign. Key Responsibilities: - Help in deciding on topics that resonate with women aged 18-52. - Creating and editing appealing and engaging reels that are relevant to my field and attractive to my target audience. Ideal Skills: - Proven experience in creating and editing Instagram reels - Understanding of gynecology or medical field is a plus - Ability to create content that resonates with women aged 18-52 - Previous experience in generating leads through social media marketing would be a bonus. Please include examples of your previous work in your proposal.

I'm looking for experienced Discord moderators who can handle diverse tasks across my 1-5 servers. Key Responsibilities: - User Management: Ensuring a healthy environment by managing users, their permissions, and addressing their concerns. - Content Moderation: Regularly reviewing content, ensuring it aligns with community guidelines and promptly removing inappropriate posts. - Conflict Resolution: Skilled in de-escalating conflicts, addressing disputes between users, and maintaining a harmonious atmosphere. Ideal Candidate: - Extensive Experience: I prefer moderators who have more than 3 years of experience in Discord moderation. Your experience should include handling a variety of tasks and dealing with challenging situations. - Communication Skills: Excellent written co...

I'm looking for a talented graphic designer who can help me with 14 homepage banners and logo enhancement. - The 14 banners will need to include product images and sale promotions. I will share the exact dimensions with the freelancer I choose. - The banners should be visually appealing and designed to drive conversions. - The logo needs to be improved upon - a more professional and engaging look. - Proficiency with Canva is a must, as I prefer this program for its ease of use and collaboration capabilities Ideal skills for this job include: - Proficiency in graphic design - Experience in creating banners for homepage - Strong understanding of Canva - Ability to work with product images and sale promotions - A keen eye for design and detail. Please share your portfolio and expe...

As a medium-sized business, I'm looking to enhance my brand presence and awareness among young adults (18-24)...business, I'm looking to enhance my brand presence and awareness among young adults (18-24). For this, I need a comprehensive social media campaign that will focus on Instagram, TikTok, and Twitter. Key deliverables: - A strategic approach to increase brand awareness, not just followers, on the selected platforms - Engaging content creation and posting schedules - Monitoring and analysis of the campaign's effectiveness Skills/Experience: - Proven track record in social media marketing, especially within the platforms specified - Understanding of young adult target audience and ability to tailor content accordingly - Strong analytical skills for campaign...

I'm looking for a highly experienced video specialist who can enhance a quality of a provided cctv footage

...- Off-page SEO: I'd like to see a strategy in place that can help me acquire relevant, high-quality backlinks. These should come from reputable sources and drive traffic to my site. - Technical SEO: My site structure needs to be reviewed and refined. This includes optimizing for mobile, improving the navigation, and ensuring that loading times are efficient. In essence, I'm looking for an SEO expert who can further boost the traffic to my websites. This should involve a combination of content, backlinking, and technical optimization. Ideal Skills and Experience: - Proven track record in increasing website traffic through SEO - Proficiency in on-page, off-page, and technical SEO - Strong analytical skills and a data-driven approach - Familiarity with the latest SEO t...

Google Ads Month Management. Google AdWords PPC Services

I am looking for an experienced Photoshop guru to make some specific changes to one of my photos. Here's exactly what I need: - Background removal: I want the current background to be completely removed. - Transparent background: Once the existing background has been eliminated, I want it replaced with transparency, making the main subject pop. - Enhancements/Adjustments: I want the main subject's contrast adjusted for a clearer, crisper image. Additionally, I need sharpening enhancement to bring out the details. - i also need a portion of the dog in the photo filled out as part of her is covered Ideal candidates for this project would have extensive Photoshop experience with excellent skills in background removal and photo enhancement. Your attention to detail and understa...

I'm looking for a Python expert to evaluate the CI checks and implement a solution to effectively detect configuration drift. The primary goal of this task is to establish a system that can automatically alert via email or messaging platforms whenever a drift is detected. Key Requirements: - Strong proficiency in Python and extensive experience in its usage - Strong knowledge of atlantis and terraform - Solid understanding of CI checks - Prior experience with monitoring and fixing configuration drift - Ability to configure alerts Your role will be crucial in ensuring that our CI check is enhanced to identify any drift and alert the team in real-time. Please provide your proposal outlining your approach, relevant experience, and expected timeline for the completion of the task...

I'm in need of a creative and impactful advertising model tailored to promote a new product targeted towards young adults, aged 18-30. This campaign should gravitate around a compelling call to action - "Buy now and get a discount". Ideal Skills and Experiences: - Proven experience in marketing and advertising strategies - In-depth knowledge of the youth market trends - Strong ability in crafting promotional messages - Creative thinking and attention to detail. This project requires a clear understanding of consumer psychology, particularly within the young adult demographic. Ultimately, the goal is to boost product sales and create a robust customer foundation.

I am in need of a professional with reliable experience in photo restoration to restore less than five of my photos. The photos in question are missing small parts. Ideal skills and experience: - Proficiency in software such as Photoshop - Significant experience in restoring old or damaged photos - Attention to detail and colour accuracy - Ability to work timely and accurately Responsibilities: - Replace small missing parts from the photos - Ensure the restored areas blend seamlessly with the rest of the photo - Deliver high-resolution, restored photos ready for print.

I'm looking for a skilled PPC specialist to help me create and manage a PPC campaign on Google Ads. The primary goal of this campaign is to increase my website traffic. The task includes: - Conducting thorough research to identify the best keywords and phrases for the campaign - Crafting compelling ad copies that resonate with my target audience - Setting up and managing the campaign to ensure optimal performance - Regular monitoring and tweaking of the campaign to maximize results Ideal skills and experience for this job include: - Proven track record of successful PPC campaigns, particularly on Google Ads - Strong keyword research capabilities - Proficiency in crafting engaging ad copies - Experience in optimizing campaigns f...

I'm in search of a knowledgeable Google Ads expert to assist me in boosting online sales for my antique store. Key Requirements: - Experience in crafting and managing Google Ads campaigns, particularly for e-commerce or antique businesses, is essential. - Proven track record of delivering increased online sales using Google Ads. - Strong understanding of how to target specific demographics, such as collectors of specific antiques. Target Audience: - My primary target audience consists of collectors of specific antiques. Geographic Targeting: - The ads will be targeted towards specific countries or regions outside my own. If you have the necessary expertise and are equipped to help me achieve my goal of increasing online sales for my antique store, please get in

As a family-focused internet service provider, I'm seeking a talented graphic designer to create a printable flyer for our latest advertising campaign. Key Requirements: - Target Audience: The campaign is aimed at families. This should be reflected in the design, using imagery and language that appeals to a family demographic. - Message: The key message of the flyer is the exclusive welcome offer we have for new subscribers. The flyer should clearly communicate this offer in an engaging and visually appealing way. - Format: The preferred format for the advertising creative is a printable flyer. The design should be optimized for print, so that it looks great both on screen and on paper. Ideal Skills and Experience: - Proven experience in graphic design, particularly i...

I need an experienced PHP developer to help me with modifications to my Martfury website. The project is quite urgent, so quick action is necessary. Specific modifications I need on the Martfury website include the creation of custom reports and enhancing the overall security of the site. Key tasks include: - Developing custom reports: The reports I need are not limited to standard sales or inventory reports. They may involve complex data analysis and presentation. - Enhancing security: I'm looking for someone who can identify vulnerabilities and provide solutions to protect the site from potential threats. Ideal skills and experience: - Proficient in PHP programming and Martfury website development. - Strong understanding of data analysis and reporting. - Previous experience in w...

I'm in need of a marketing specialist to help with a B2B product marketing project. The main objectives for this campaign are: - Increasing brand awareness - Generating leads - Boosting sales Your focus should be on creating an strategy with clear execution steps and compelling content to update the website and also for email and content marketing channels. Experience and skills needed: - Refine the messaging for our company website - Proven track record in B2B product marketing - Expertise in email and content marketing strategies - Strong understanding of optimization for these marketing channels - Ability to create relevant, impactful content that resonates with business clients Your task will be to help me reach businesses effectively and persuasively ...

I'm seeking a seasoned sales and marketing professional who can help grow my brand. My target market includes both local and international customers. - Your main goals will revolve around lead generation and increasing our sales conversion rates. - At present, our strategy largely revolves around social media and email marketing. The ideal candidate should be adept at developing strategies for both local and international markets. Your expertise in lead generation and sales conversion is crucial. Experience in both social media and email marketing will be a plus. Looking forward to your proposals!

I require a skilled Matlab expert with a strong background in image processing techniques. Key requirements include: - Proficiency in image processing algorithms - Experience with feature extraction and object detection - Ideally, a track record of working with various image formats The successful candidate will need to understand the specific needs of my project and connect them with the most suitable image processing techniques available in Matlab. This may involve implementing and testing different solutions to meet project goals. Please note that as I have not specified the image format, experience with a range of formats would be advantageous. I look forward to reviewing your portfolio and discussing how you can support this exciting project.

...audience of homebuyers and investors. Key Responsibilities: - Create and manage social media marketing campaigns across Facebook, Instagram, and LinkedIn. - Optimize our online presence to attract and engage with potential homebuyers and investors. - Implement a PPC strategy to drive quality traffic to our website and generate leads. Ideal Skills: - Proven experience in digital marketing within the real estate sector. - Proficiency with social media platforms, particularly Facebook, Instagram, and LinkedIn. - Demonstrable success with PPC campaigns, with a strong focus on lead generation. - Understanding of the intricacies of targeting homebuyers and investors through digital channels. This is an exciting opportunity to make a significant impact on our business through ...

As a local contractor, I'm looking for a skilled and experienced Google Ads expert to help me generate leads within our city. My target audience is homeowners, and the main focus of this campaign is to generate high-quality leads. Key Requirements: - Proven experience in running successful Google Ads campaigns - Deep understanding of lead generation techniques - Prior experience working with local businesses - A clear understanding of the homeowner market The ideal freelancer would be able to set up, monitor and optimize the campaign to ensure a steady flow of leads. A keen eye for detail and a collaborative approach to work would be highly valued.

I am looking for someone who knows how to do theme customisation on Shopify. I want that when a customer clicks on the Buy Now button of my Shopify store, that customer is taken to the checkout page of another Shopify store. My budget is ₹1000 for this task.

I'm looking for an expert in Influencer Marketing to manage a campaign that'll be active on Instagram, YouTube, and TikTok. Key Responsibilities: - Identify and engage with less than 10 key influencers across Instagram, YouTube, TikTok. - Manage content direction, primarily focusing on facilitating authentic Reviews/Testimonials from influencers. Ideal candidate: - Proven experience in successfully managing similar marketing campaigns. - Sound knowledge of digital marketing tools. - Excellent communication and negotiation skills. - Understanding of content creation & brand alignment. - Familiarity with influencer landscape on Instagram, YouTube, TikTok. Join me and let's boost brand awareness in an authentic, impactful manner.

To begin, we’re on the hunt for a highly skilled and experienced freelancer with a strong background in both economics and finance. Specifically, we require your proficiency in Stata and Matlab coding as well as a deep understanding of the Ramsey-Cass-Koopmans growth model. For this project, your responsibilities include but won't be limited to: - Coding in Stata and Matlab with proficiency. - Accurately interpreting and utilizing the Ramsey-Cass-Koopmans growth model. - Applying your economic and financial knowledge for effective economic modeling. We're looking to complete an advanced level of economic modeling. Therefore, you will need to demonstrate a high degree of competence and experience in complex economic theories, principles, and modeling. Your experience in ...