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Crowdfunding is a method of raising capital by collecting small amounts of money from a large number of people, typically via the Internet. It's a popular way for entrepreneurs, startups, and creative projects to secure funding from investors who believe in their vision. By launching a crowdfunding campaign on platforms like Kickstarter or Indiegogo, businesses can gain financial support, validate their product, and build a loyal community. Crowdfunding combines fundraising, marketing, and social media promotion to bring innovative ideas to life.