Freelancer-logo Hvordan det virkerBrowse job Log Ind Tilmeld dig Slå et projekt op
Find Jobs
Hire Freelancers
Get Ideas
About
Resources
Why Your Business Needs a Content Marketing Strategy Why your website needs great writing

8 tips for writing landing page copy that SELLS

Get more traffic, more conversions and more money with sizzling landing page copy. Follow our guide to learn how to write delicious landing page copy.
21. jan. 2020 • 4 min. læsning
Coverbillede

The copy on your landing page is your chance to close a deal. Here's how to get it right

Your landing page is your chance to turn a low-intent visitor into a paying customer. It's one of your most effective sales tools. A good landing page should move a visitor through your entire sales funnel in the space of one page.
That's a pretty tall order. Fortunately, there are some tips you can follow to create landing pages that grab visitors' attention and compel them to action.

What are landing pages?

Landing pages are single pages on your website designed to capture leads or convert clients. They're the destination you send visitors to when they find your page in organic search , through paid ads, through social media , a marketing email or any other marketing materials.
A landing page could be your website's home page, or it could be a page created specifically for capturing leads or conversions.

When would I use a landing page?

Your home page should be designed to convert or to capture leads, so in many cases it will act as a landing page. In some situations, though, you might want to create a dedicated landing pages.
You might create a landing page:
To sell a specific product if your brand has multiple products For an inbound ad campaign For a marketing promotion To market to specific customer segments

Best examples of landing pages

Here are 5 incredibly effective landing pages.
A landing page should feature great design that places elements on the page to naturally draw visitors' attention to important content. So you'll want to think about hiring a good graphic designer . But the copy on your landing page is just as important. Here are our tips for writing landing page copy that'll grab leads and convert customers.

Freelance Freelance Writing Experts

Brug Avatar.
Flag for Pratiksha J. @TechnoWritesAcad
50 USD / hour
4,9 (550 anmeldelser) Copywriting Blog Powerpoint Financial Research Technical Writing
Visit profile
Brug Avatar.
Flag for Happymarli @happymarli
15 USD / hour
4,9 (3056 anmeldelser) PHP Website Design Graphic Design Copywriting Internet Marketing
Visit profile
Brug Avatar.
Flag for Saminakiran @saminakiran2
10 USD / hour
4,8 (590 anmeldelser) JavaScript Website Design Graphic Design Translation Internet Marketing
Visit profile
Brug Avatar.
Flag for Ahmad Z. @Ahme2357
50 USD / hour
4,9 (219 anmeldelser) Copywriting Research Proofreading Powerpoint Technical Writing
Visit profile

1. Write a great headline

Your headline is the first element of your page visitors should notice. It should tell visitors what you offer and why. It's your introduction to potential customers.
You should keep your headline simple and short. Ideally, your headline should be no more than 20 words (try to keep it shorter). It should inform visitors about who you are, your unique value proposition or the specific offer you're making.

2. Get specific in your subhead

Directly below your headline, you should have a paragraph of text explaining your offer in greater detail. You'll want this to be in a smaller font with a different weighting to create a visual distinction between your headline and subhead.
You can use your subhead to explain your offer in greater detail. Or, if your brand's value proposition is too complex to get across in your headline, you can opt for a more abstract, punchy headline and a subhead that explains your value proposition.

3. Lead with benefits

Whatever you're selling, you need to sell on its benefits rather than its features. If that sounds confusing, think of it this way: file storage is a feature of DropBox, while the ability to keep all your work in one place is a benefit.
Take a look at Slack's landing page for example:
 
8 tips for writing landing page copy that SELLS - Image 1
 
Slack is a full-featured SaaS product with plenty of bells and whistles. But rather than listing off its features, the landing page leads with the benefit of collaboration and team alignment.
You can use bullet-pointed text to quickly call attention to your benefits. Again, you can see how Slack has done this on their landing page:
 
8 tips for writing landing page copy that SELLS - Image 2
 
If what you're offering is simple and straightforward, you may be able to effectively communicate the benefits in your subhead.

4. Keep it short and simple

Keep your landing page short and to the point. You want to communicate your value proposition in as few words as possible, in language that's easy to understand. This isn't the place to use industry jargon or go deep into technical details.

5. Be specific

Avoid using meaningless marketing buzzwords or vague statements. Get specific. If you can, provide numbers. Don't just tell people your tool will cut down on their emails. Tell them the average customer sends 67% fewer emails after adopting your tool.
Another way to get specific is through client testimonials. This is a great way to build trust and credibility. If you've created some satisfied customers, get feedback from them and then feature it on your landing page. Again, don't go with vague statements like, "this tool is great!" Ask for specific results, such as, "I increased my sales by 39%."

6. Be conversational

Write your landing page copy the way you speak. Don't be stiff and formal. Your landing page visitors should feel as though they're being spoken to by a human.
A good way to think of it is, your landing page should sound like the sales pitch you would give if you were actually sitting next to someone. Informal, conversational copy makes your brand and your offer feel approachable.

7. Address objections

Think of every objection someone could have to using your product, and then address them in your landing page copy. But frame it in a positive light.
For example, if someone might think your product is too difficult to sign up for, use a line like, "Sign up in 45 seconds." If someone might believe your product is too expensive, you could use copy like, "Get a 14-day free trial!" If a customer might see your product as too complicated to use, you could say something like, "24/7 customer support."
Notice in the examples above that the copy doesn't directly state the objections, but it still answers them. Rather than calling attention to conversion roadblocks, remove them by offering something positive.

8. Provide a clear call to action

Your call to action (CTA) is one of the most important elements of your landing page. This isn't the time to play coy. Use your CTA to tell visitors exactly what you want them to do.
Your CTA should be direct, short and should clearly inform visitors what's going to happen as a result. It's crucial that you get it right, which is why we wrote a whole blog post on writing great CTAs .
 

Freelance Freelance Writing Experts

Brug Avatar.
Flag for NovaStudios @NovaStudios
40 USD / hour
4,8 (661 anmeldelser) PHP Java JavaScript Adobe Flash Website Design
Visit profile
Brug Avatar.
Flag for Khurram A. @khurramaziz786
25 USD / hour
5,0 (105 anmeldelser) Copywriting Research Proofreading Powerpoint Financial Research
Visit profile
Brug Avatar.
Flag for Ahmed M. @Thoughtfulwrites
100 USD / hour
4,9 (542 anmeldelser) Translation Legal Photography Research Proofreading
Visit profile
Brug Avatar.
Flag for Riazuddin J. @riazr87
30 USD / hour
5,0 (82 anmeldelser) Copywriting Blog Technical Writing Ghostwriting Article Writing
Visit profile
 

Relaterede Historier

Why your website needs great writing
4 min. læsning
Why Your Business Needs a Content Marketing Strategy
12 min. læsning
10 tips to write homepage copy that sells
6 min. læsning
How to write a call to action that gets results
6 min. læsning
7 tips to write your first e-book
5 min. læsning

Hold dig opdateret

Skriv dig op til vores nyhedsbrev for at holde dig opdateret om vigtige emner.
Tak, fordi du skrev dig op! Hold øje med din indbakke for at få vores næste opdatering.
Den email-adresse er allerede skrevet op.
OUps, noget gik galt. Prøv venligst igen. Hvis problemet fortsætter, bedes du kontakte kundeservice med følgende fejloplysninger: Fejlkode:

Tal med en af vores Tekniske Andenpiloter for at få hjælp med dit projekt

Få hjælp nu

Anbefalede artikler specielt til dig

Artikel Forhåndsvisning Building your business' website from the ground up
Learn the complete end-to-end process of building a successful website for your business in our comprehensive guide 
19 min read
Artikel Forhåndsvisning A beginner's guide to search engine marketing (SEM)
Search engine marketing can be a great advertising channel for your business, or a colossal waste of money. The difference lies in how it's executed.
8 min read
Artikel Forhåndsvisning What is a virtual assistant and when should I hire one?
Virtual assistants are affordable, and they can add serious value to your business. Find out what to look for when hiring a virtual assistant
7 min read
Artikel Forhåndsvisning How to build an effective sales funnel for your website
Bring visitors to your site, turn them into leads and turn those leads into paying, loyal customers by building your sales funnel
7 min read
Registrerede brugere Oprettede jobs i alt
Freelancer ® is a registered Trademark of Freelancer Technology Pty Limited (ACN 142 189 759)
Copyright © 2022 Freelancer Technology Pty Limited (ACN 142 189 759)
There is no internet connection
Indlæser forhåndsvisning