Step 1. Primary Consultation Our first step to guide your campaign in the right direction depends on our understanding of your business and online processes.
we understand your requirement and the key areas of your business to understand the thrust areas of your website which will help us guide your campaign in the right direction.
Understanding the website structure, navigation and content requirements if any
Analyzing the Current status of the website on search
Step 2.Competitive Analysis Based on the above information we do a competitive analysis to understand our competition so that we know:
What is the competition we are dealing with.
Analyze their current strategies and keywords
Step 3. Keyword research and target list preparation Success of search marketing largely depends on selecting the right keywords. With the above harvested information and Software tools ( which guide us in the most used search terms by visitors) we prepare a list of targeted keywords, and finalize on them on mutual basis.
Step 4. Website Optimization and Content Editing It's time to get down to the nitty-gritty and start utilizing them within the web pages.
Applying the proposed website structure in terms of links and dynamics for better search indexing.
Creating meta tags in tune with the prepared keyword list (Title, keywords, Description), after identifying the pages and their target keywords.
HTML Code optimizing which includes setting up your home page W3C Compliant, and adding headings, image alt tags and hyperlinks.
HTML Code Clean up and optimization
Editing and copy writing the content to make on page relevancy in terms of targeted theme
Step 5. Search Submission Manual submission of the website to different search with a focus on the most popular engines, such as Google, AOL, MSN, AltaVista, All The Web, Yahoo! and [login to view URL].
Step 6. Link Popularity/ Link Building Our dedicated team conducts extensive research on the Internet to identify relevant affinity sites.
We then contact them on a one-to-one basis and establish a dialogue.
We will provide you with linking progress and confirmation reports as they become available.
Guaranteed quality reciprocal links per month as per the plan.
Step 7. Rank reporting, monitoring & tweaking the site accordingly: At this point, the only thing left to do is wait for your rankings to roll in! Usually it takes 3 months for your website to show up in search. If you've paid for inclusion with the search and directories that offer this, you'll start to see results within a week or two. We send fortnightly reports on the Search rankings to you via email and also upload it on our site so as to make it accessible to you 24x7 hr. a week.
We at GANPATI INDUSTRIES also monitor at all time for the duration of contract, the optimization of your web site in order to make/suggest changes according to new requirements/regulations which may arise from major search. We provide detailed traffic reports covering page views and visits by day of the week, time of the day, details on most visited pages, entry and exit pages, referring domains and other customized reporting and analysis.