I have over 6 years of experience in working as a category manager in two leading local and multinational FMCG companies in Sri Lanka. Currently I work as a trade category manager, skin care category in Unilever Sri Lanka. Where I passionately working towards the continuous growth of leading skin care brands in Unilever.
The ultimate responsibility of my job role is to grow the respective category. Identifying business issues and market opportunities, develop trade strategies to address those issues and opportunities, plan business activities to execute strategies in trade and review the success of strategies and apply learnings for future business developments are key focus areas of my profession.
Over the five years of my career life I got the opportunities to work towards driving sales and category growth of various categories such as skin care, savory foods, spreads, beverages, chilled foods and frozen foods.
As the trade the category manager for Skin care, I'm passionately driving skin care category sales growth by identifying market issues and opportunities, developing trade strategies to capitalize the market opportunities and directing trade teams to execute trade plans at the point of purchase effectively. Most importantly achieving monthly sales targets is one of the key responsibilities of my job role.
Tea is one of the major sub categories in foods and refreshment category in Unilever Sri Lanka as tea is a very competitive market in Sri Lanka where we have more that 500+ brands in the tea market. Therefore driving category growth and market share through planning and executing competitive promotions, driving distribution and developing strong trade plans was few of key tasks in my job role.
Category Manager - Chilled and Frozen categories
Jaykay Marketing Services Private Limited
apr. 2016 - sep. 2018 (2 år, 5 måneder)
Driving sales for Chilled and Frozen categories which contributes 11% to the company sales, through planning out promotion campaigns and promotion lines was the most critical task in this job role. Developing strategies through analyzing organic category sales growth, customer penetration and consumer buying behavior is one of the key task which did during my tenure as the category manager in Chilled and Frozen categories.
Masters in Business Administration
University of Sri Jayewardenepura, Sri Lanka 2019 - 2021
BSc in Banking and Finance
Wayamba University of Sri Lanka, Sri Lanka 2011 - 2015