Senior Marketing Executive
SUMMARY
I invested 30 years into success career in Business Management, Marketing, Advertising, Public Relations and Sales. As a health care recruiter, times are very difficult so I am looking to do marketing consulting projects to supplement income in 2010.
•Graduate work in Marketing: University of Pittsburgh
•BA Degree, Radio, TV & Film
•University of Kentucky 1967--3.2 GPA
•Graduate Jamestown Senior High School in NY
•President of Class for 4 years grades 9-12
WORK HISTORY
QuickMatch Hiring Solutions
Partner, Senior Recruiter
Health Care / Marketing
Charlotte, NC and Charleston, SC
August 2005 to Present
Recruit new clients, source candidates, build relationships and close the placements for our best candidates. In addition, I played a leadership role in shaping the direction of the company. QHS is focused on Health Care, Marketing and Executive Management recruiting. I also worked on IT, Banking, Finance, and Sales with the majority of my time spent gaining new clients and recruiting in the medical / allied-health field.
GLOBAL MORTGAGE GROUP
VP, Marketing
N. Charleston, SC / Daniel Island
October 1, 2003 to July 31, 2005
•Responsible for all marketing, strategic planning, lead generation and tracking systems, advertising, sales promotion and public relations for four branch offices. In 2005 Global funded just under one-billion in loan volume.
•Assisted the HR department to recruit over 165 loan officers for all branch offices. I help with LO training and established new ways to retain the best producing loan officers.
•Developed new corporate brand name and logo introduced in January 2005.
•Introduced new print and radio campaign build brand in local markets.
•Established relationships with local Real Estate firms.
•Managed direct marketing, radio advertising, customer service, lead generation and lead tracking system to measure performance.
•Built website Google ranking from 0 to 6 in less than a year which dramatically increased the number on line applications for loans.
•Provided branded literature and marketing pieces for both HR and the loan officers to use to sell the company and services offered by the firm.
•Responsible for monitoring changes in the mortgage industry to help management stay in tune with developments that required changes in the way the company went to market.
GLOBAL MORTGAGE GROUP
Mortgage Consultant
N. Charleston, SC / Daniel Island
March 1, 2003-September 30, 2003
•Worked as a loan officer on straight commission. Called leads, structure loans, sold solutions and managed the application through processing to closing. Successfully closing an average of seven loans a month. I accepted this position to learn the mortgage business before being promoted to the role of VP, Marketing.
MARKINETICS
Director of Marketing and Business Development
Marietta, Ohio
November 1, 2002-February 27, 2003
•As the Director of Business Development, I was responsible for recruiting new clients to this highly regarded marketing consulting firm.
•I managed accounts such as Alcoa, Channel Lock and NASCAR. It was there that I was first introduced to the mortgage industry by establishing a lead generation system through our corporate call center.
•While working at Markinetics, I brought in five new clients and over a million dollars in new business. I also sold the services of the company’s telemarketing centers for market research projects.
DEITSCH DESIGN GROUP
Owner and President
Parkersburg, WV
June 1, 1992-October 30, 2001
•In June 1992, I joined his wife and two sons to start a new family marketing communications company. My responsibility was to recruit a full staff of 20 including 15 computer graphic designers, sales admin support. My primary role was to run the company and to recruit new clients.
•In ten years, we built the largest design firm in WV with both national and international clients such as Hunter Fan, RCA Records, Waterford Crystal, Ames True Temper Lawn and Garden Company, Fenton Art Glass, Anchor Hocking, Rubbermaid, Woodcraft Supply, Scott's Lawn & Garden. We hired and trained the best team of marketing, design and creative personnel in the state of WV.
•The company was forced to close after taking large financial loss after Sept. 11, 2001.
AMES LAWN & GARDEN TOOLS
Ames / True Temper
Director of Marketing
Parkersburg, WV
November 1, 1974-May 31, 1992
•Through my marketing leadership, new product development and advertising and promotion skills, I helped take Ames from $20 million a year in sales and No. 3 in the market to $150 million a year in sales to the No. 1 non-powered lawn and garden tool company in the world.
•Ames enjoyed 18 consecutive years of increased sales and earnings.
•Managed staff of five product managers.
•Introduced over 45 new products a year
•Handled acquisition of Plumb Hammers into the line and then later help sell Plumb to The Cooper Group.
•Set up telemarketing center that generated (3) million in incremental sales the first year.
•Built hose reel business from (5) Million to (15) Million in sales in 5 yrs.
•Introduce line of Eagle Tools to keep imports out of our core markets.
•Worked directly with large national accounts such as Home Depot, Lowe's and Ace Hardware to develop promotions and in-store merchandising programs.
•Ames was sold and merged with True Temper. I later handled their account as part of the Deitsch Design Group.
STANLEY WORKS
Product Marketing Manager-Hand Tools Division
New Britain, CT
November 1, 1972 – October 1.1974
•Responsible for managing eight product lines in the hand tools division.
•Responsible for marketing, new products, advertising, sales promotion and P&L responsibility for each line.
•Conducted field research on new products.
•Worked closely with Engineering, Purchasing and Manufacturing as a team.
•Save company a million dollars eliminating lines and products that were not making profit.
CARBORUNDUM CORPORATION
Assistant Advertising Manager
Niagara Falls, NY
September 1, 1970 – October 1.1973
•Responsible for Consumer and Industrial advertising projects for seven divisions.
•Worked as part of the Corporate Marketing communications Group of 16 managers that handled advertising and PR for (35) World-Wide Divisions
•Managed advertising projects for all divisions doing business in Canada.
•Promoted in 1972 to Sales Promotion Mgr of the Consumer Product Division
•Responsible for agency search and change to Y&Y Advertising, New York
•Handled marketing for Spode China in Europe
PROCTER & GAMBLE
Cincinnati, OH
Retail / Wholesale Sales Manager
Eastern Division-Syracuse, NY
May 1, 1967-April 30, 1969
•No. 1 salesperson in the Northeast sales district for P&G paper products: Charmin, Bounty, Pampers, and White Cloud brands.
•Won many sales contest within my division.
•First to sell paper products into K-Mart.
•First sales paper division rep to get P&G products (Charmin, Bounty and Puffs into the largest drug chains on the east coast.
•P&G sent me to New England to successfully introduce the paper products line.
•Broke all company sales records in my region and won numerous awards.
AWARDS AND RECOGNITION
•Earned 4-year Scholarship to University of Kentucky College of Broadcasting.
•Named "Best Merchandiser of the Year" in Hardware Industry four times.
•Won ADDY for St. Francis Hospital ER Campaign in 1999.
•Won ADDY award for Most Creative campaign in advertising in 1996 for Century Aluminum Corporation.
•Earned over 100 other marketing, advertising and merchandising awards in my career.
WEBSITES
I co-own these sites below. I developed the concept, content and handle the marketing for our company websites:
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PERSONAL
•Married 44 years
•Live in the Charleston, SC area
•Enjoy the beach, boating, fishing and family (8 grand children)
Note: I have studying Twitter for marketing and have over 25,000 followers. I can build similar networks with Twitter and all major social media.
