Vishnu K.

Search Engine Marketing: • Develop and maintain SEM (search engine marketing) programs via PPC (pay-per-click), pay-per-call, pay-per-lead, Banner/Display advertising, Mobile advertising, Video marketing. • Optimize Google Adwords and Bing Ad center campaigns through manual analysis and maintenance. (Develop keywords, Bid Management, Optimize keyword and Landing page etc.) • Creating, Implementing, Tracking, Analyzing & Optimizing Paid Search Campaigns. • Creation of Banners Ads using Display Builders. • Utilize compelling ad copy, Google Ad words editor, A/B testing, exact, phrase, broad matching, negative keywords, etc. to identify and correct poor performers. Search Engine Optimization: