A corporate finance professional with more than 11 (eight) years of experience in business management for numerous companies. Extensive experience in strategic management for various business sectors. Proven financial strategies to increase company value and drive company revenue into profits.
International Journal of Scientific & Technology Research
Micro-merchant is one of the stakeholders of mobile payment ecosystem which specifically receiving low-value payment transaction from mobile payment users. The research provide highlights of current situation of micro-merchant’s technology readiness and their continuance intention to adopt cashless payment system. The research found that optimism is a determinant factor driving the micro-merchants’ continuance intention to adopt cashless payment system while discomfort is main inhibitor.