How to increase brand awareness for a serviceJobs

I am keen on implementing a comprehensive marketing strategy including Social media, Email, and Content Marketing. My target is a wide range of demographics including Millennials, Small business owners, and Parents. My main goal is to increase brand awareness, generate leads, and drive sales. Key Requirements: - Proficiency in Social Media Marketing - Experience in Email Marketing - Proven Content Marketing strategies - Ability to tailor marketing efforts to multiple demographics - Prior success in brand awareness, lead generation and sales conversion Your proposal should outline a concrete strategy for meeting these goals. Please include details on how you'd cater to the specified de...

I am in need of a logo for my firm, DWH North West LTD. We specialize in doors and windows and I am looking to incorporate specific elements into the logo design. - Preferred Color: The dominant color should be blue. - Logo Style: A minimalist approach is desired. This style should reflect in the simplicity and clarity of our branding efforts. Ideally, you'd have experience in graphic designing, particularly with creating logos. It would be great if you have a portfolio of professional and minimalist designs that we can review. Understanding of color psychology would also be a key asset for this job. We're looking for a design that can really help our firm stand out and echo our commitment to quality and ...

I'm looking for a video specialist who can help me create a high-quality, formal and webpage video. The main goal of this video is to effectively market our products and services to professionals and businesses. Key Requirements: - The video should have a formal and corporate tone - The content should be engaging and persuasive, highlighting our key selling points - The video should be suitable for our target audience of professionals and businesses Ideal Skills and Experience: - Proven experience in creating marketing videos - Understanding of the corporate market - Ability to create engaging and persuasive content - Strong sense of visual storytelling - Excellent knowledge of video editing software and techniques - Strong co...

...looking for an experienced Google Ads freelancer to help establish and oversee a lead generation campaign for Oure Academy, a data analytics training institute situated in Noida. TARGET AUDIENCE: Professionals seeking to enhance their skills - This campaign is specifically designed to appeal to individuals who are eager to advance their data analytics abilities. CAMPAIGN OBJECTIVE: Generate leads for course sign-ups - The primary aim of this project is to increase our student base by collecting potential students' information who are interested in our data analytics courses. YOUR ROLE: As the selected freelancer, your tasks would include: - Setting up Google Ads account and campaigns from scratch...

I require a skilled SEO expert who can help elevate the ranking of my window cleaning business website on search engines and can facilitate lead generation. Key Responsibilities: - Improve website visibility on search engines - Generate leads for window cleaning services Target Audience: Our primary focus is to attract residential homeowners based in the local community. Skills & Experience: - Proven background in SEO with notable results in ranking elevation - Demonstrated ability in generating service leads - Good knowledge of local SEO techniques - Experience in the home services industries would be a plus. This role requires quality results, someone who can effectively drive local traffic, and achieve solid leads for residential wind...

I want the initial SEO done for my website. I want an Ongoing SEO service. The site is a pet product based website target market is Japan. Only apply if you can provide verifiable proof of your experience in the area of SEO.

I'm in need of a skilled professional to conduct a market visibility study for our AC project. Our main aim is to significantly increase sales, so we'll need to explore and understand the target market, the current industry trends, and the potential for growth, including the potential for integrated sales and maintenance services. Further, we're looking to streamline our business operations and make the order processing as efficient as possible. This will be achieved through the development of a cross-platform mobile application. The app will be crucial in managing and processing orders in real-time, as well as providing a seamless experience for our customers. Key features for...

As a company aiming to enhance our brand awareness and reach corporate clients, I am in need of a skilled designer to create several visual materials for us. The materials include: - Business Profile: This piece should encapsulate our company's mission and the services we offer in a captivating way. - Pamphlets: We require promotional pamphlets to promote our services. - Brochure: A professional brochure for providing detailed information about our services. - Posters: We need well-crafted posters to align with the content we provide. Ideal candidates for this project will have: - Previous experience in designing for corporate clients, understanding their needs and preferences. - A...

...carbon emissions. We have an existing website we use currently but I'd like the new one to be professional, user friendly, clear and engaging. This online platform should predominantly be centered around capturing user information through online forms. The ideal fit for this task would demonstrate: - Strong understanding of user interface and experience to ensure the online form is easy to fill out and compelling enough to convert. - Proven experience in design and lead generation. - Good knowledge in creating sites that cater and are tailored to customer acquisition. - Skills in formulating strategies to increase customer engagement and interaction with online forms. Our intended outcome is to have a site that...

...looking for an experienced SEO specialist who can help improve the search engine optimization for my WordPress ecommerce website. The primary goal is to increase website traffic. Key responsibilities include: - Optimizing the existing content on the website for better search engine visibility - Enhancing the site's mobile optimization for improved user experience - Implementing strategies to improve social media optimization and engagement The ideal candidate should have: - Proven experience in SEO, particularly on WordPress and ecommerce platforms - A deep understanding of content optimization, mobile optimization and social media strategies - A track record of increasing website traffic through SEO efforts Please s...

I'm looking for a sleek and modern logo that can effectively represent my brand. The logo will be used mainly online, across my websites and various social media platforms, as well as in print on business cards and flyers. The ideal candidate should: - Have experience in creating modern, minimalist-style logos. - Understand the importance of brand identification and can deliver a design that effectively conveys our brand message. - Have a portfolio that demonstrates previous logo designs suitable for online and print use.

I'm currently in need of an SEO expert who can help me to achieve the following goals: - Increase website traffic - Improve search engine ranking - Boost online visibility My target audience or ideal customer base is quite diverse as it includes local, national, and international customers. Currently, my website is www.example.com. Key Skills: - Proven track record of successful SEO strategies - Ability to boost online visibility - Expertise in increasing website traffic - Strong understanding of search engine algorithms - Experience with a diverse customer base - Knowledge of local and international SEO tactics. Your bid should include a brief overview of your SEO strategy, how you plan to target my diverse customer base, and any r...

...am seeking a collaborative partner for my YouTube channel, someone with the skill set and creativity in video editing, thumbnail design, and content creation. Key Responsibilities: - Edit videos into a consumable format that aligns with my brand voice and aesthetic. I usually work with MOV format. - Design catchy and visually appealing thumbnails to increase click rates. - Aid in the creation of unique, engaging content for a thrice-weekly upload schedule. Ideal Experience: - Proficiency in video editing software - Experience with thumbnail design - A knack for generating creative content ideas for YouTube - Proven track record of creating engaging YouTube content - Familiarity with MOV video format would b...

I am looking for an individual or team to assist me in developing a comprehensive online presence for my branded fragrance business. I need assistance with e-commerce setup, logo design, and SEO optimization. Key Responsibilities: - E-Commerce Setup: Assist in building an intuitive and effective online shop. Key features include product catalog, shopping cart, and seamless payment gateway integration. - Logo Design: Create a logo that embodies the essence of the brand - elegant, sophisticated, and memorable. - SEO Optimization: Enhance the website's visibility and ranking on search engines through effective SEO strategies. Additional Expectations: - Marketing Strategy: Develop a comprehensive marketing strategy covering all aspects of...

I'm looking for a professional to assist me with a new GST registration for my service-based business. Key Tasks: - Complete the GST registration process for a new business - Ensure all necessary information and documentation is correctly prepared - Advise on the best approach for state-wise or single state registration Ideal Freelancer: - Experience in GST registration for service-based businesses - Familiarity with the requirements for new GST registration - Ability to offer guidance on state-wise or single state registration Please provide details of your experience in the field of GST registration in your bid. Your understanding of the process and capacity to provide insightful ...

...on the hunt for a Wikipedia specialist to breathe life into the creation of a new, informative Company Profile page. I do have existing content about the company which can be used for reference and inclusion in the page. Tasks will include: - Developing a comprehensive Wikipedia page from scratch - Proper formatting and referencing inline with Wikipedia guidelines - Working directly with me to ensure factual accuracy and completeness The ideal candidate should have: - Proven experience in creating and editing Wikipedia pages - Awareness of Wikipedia's rules and guidelines - Excellent copywriting skills with the ability to present information in a balanced and neutral tone. The ability to handle any p...

I'm in need of a skilled web developer to build an e-commerce website. The site should be designed for selling telecom products specifically. The primary goal is to create a seamless shopping experience for customers. Need a website like Key Requirements: - E-commerce Expertise: I'm looking for someone who has prior experience in building e-commerce websites, especially in the telecom sector. - Shopping Cart Feature: The site will require a shopping cart feature to facilitate transactions. - Customization: The ability to customize the website according to our brand needs is crucial. If you've got the skills and experience in building e-commerce websites, particularly in the teleco...

I need an experienced developer to conduct an in-depth research on Maptiler's iCloud mapping service and products. - Tasks: The main tasks will include the installation and setup process of Maptiler. I'd also like a detailed comparison of Maptiler with other similar services in the market. - Research & Analysis: The research should focus on Maptiler's features, capabilities, and pricing. I'm open to a verbal discussion of your findings, but a detailed report on the setup process is not necessary. - Skills: I'm looking for a developer with a solid understanding of cloud mapping services. Experience with Maptiler or similar services is a plus. Specifically they should investigate the Mapt...

I am looking for a talented logo designer to create an eye-catching, creative logo for the purpose of attracting new customers to my online clothing brand. The new logo should be: - Innovative, to emphasize the creative aspect of my clothing brand business - Designed for brand visibility and recognition - Strong enough to stand alone Skills and Experience: - Extensive experience in logo graphic design - Proven record of designing creative logos - Excellent understanding of color theory Note: The designer will have creative freedom in terms of color choice and shapes as long as it fulfills the purpose of the logo. Your portfolio demonstrating previous similar works will be highly appreciated.

I'm seeking a qualified Chartered Accountant with expertise in handling GST registration and filing particularly for the service industry. Key Responsibilities: - Manage the complete GST registration process for our service-oriented business - Ensure timely and accurate GST filing as per compliance requirements Ideal Candidate: - Proven track record of successful GST registration and filing - Specific experience in the service industry - Strong understanding of GST compliance and audit processes - Excellent communication skills, with a preference for phone-based discussions Looking to engage a professional who can efficiently handle these tasks, providing us with peace of mind regarding our GST compliance.

...luxury makeup artist brand dedicated to providing top-tier beauty services. Our mission is to enhance natural beauty through our exceptional artistry and personalised services. We are looking for a talented Brand Identity Designer to help establish and communicate our brand’s luxurious and authentic aesthetic across all platforms. Job Description: We are seeking a highly creative and experienced Brand Identity Designer to develop a cohesive and visually stunning brand identity for our startup. This role involves creating a unique and consistent brand image that aligns with our vision and appeals to our target audience. You will work closely with our team to desig...

I'm looking to set up my Shopify store for my emerging clothing brand. I've chosen the Minimal theme, but I'm open to suggestions and advice on what custom functionalities might be required. Here's what I need from you: - Shopify Expertise: You should be very familiar with the Shopify platform and have experience in setting up clothing stores. - Design Sense: You should be able to enhance the Minimal theme to match the aesthetic of a trendy, modern clothing brand. - Custom Functionality: After a discussion about what I intend to achieve with my store, I'd like your advice on any custom features or modifications that might be necessary. Please include any relevant experience in your proposal, an...

...need of a skilled social media professional who can help me establish a strong online presence across Facebook, Instagram, TikTok, and Google. Key Tasks: - Create Facebook, Instagram, and TikTok pages from scratch, ensuring they are optimized for maximum engagement and visibility - Generate high-quality, attention-grabbing videos and photos to post on these platforms - Develop a content strategy that aligns with my objectives of increasing brand awareness, engaging with customers, and driving traffic to my website - Attract and engage with a target audience of young adults, adults, and businesses Skills: - Proven experience in creating and managing social media accounts across various platforms - Proficiency in content cr...

I require a skilled designer to create a text-based logo for my fashion brand. My brand has been established and I need this logo to be symbolic of the creativity and style that my business represents. - Ideal Skills: Graphic design, Branding, Typography - Experience: Previous experience with fashion brands would be ideal, along with a solid portfolio showcasing your ability to design creative and unique text-based logos. I'm excited to see the creative representations of my brand come to life through your designs.

...need of a comprehensive business plan for my startup mediation consultancy. As a business-to-business service provider, my main areas of focus will be civil and commercial, workplace mediation. The plan should cover: - Market Analysis: I need a detailed overview of the mediation market in England, with a particular focus on the demand for civil, commercial, and workplace mediation. This should include key competitors, potential niches, and market trends. - Marketing and Sales Strategy: The plan should outline a strategy for how I will attract and retain clients, particularly individuals, small businesses, and corporations. This should include marketing channels, pricing strategies, and sales tactics. - Finan...

Dear Freelancers, I hope this message finds you in good health. I am representing KB Institute, and we are keen on collaborating with an experienced professional like you to develop a comprehensive Course on Computer Concepts (CCC) from scratch in Hindi. This course is intended for beginners who wish to grasp computing fundamentals. Course Overview: The CCC course aims to thoroughly understand computer concepts across three levels: Basic, Intermediate, and Advanced. The course structure will cover the following key topics: - Introduction to Computing: Basics of computers and their applications. - Operating Systems: Understanding different OS functionalities. - Word Processing: Essential skills in word processing software. - Spreadsheet Software...

Hello! I'm [UJJWAL KUMAR], a dedicated and skilled content writer with experience in creating engaging, informative, and high-quality content. My expertise spans various niches including technology, health, finance, travel, and lifestyle. I am passionate about crafting compelling narratives that not only captivate readers but also drive traffic and improve search engine rankings. Why Choose Me? Engaging Content: My writing style is engaging and tailored to your target audience, ensuring that readers are hooked from the first sentence to the last. Research Skills: I conduct thorough research to provide accurate and up-to-date information, ensuring your content is credible and authoritative. Versatility: Whether it's blog posts, articles, web ...

As Discussed for the next month of SEO to increase search engine rankings.

...need of a professional to help me with a complete overhaul of my website as well as to implement a solid SEO strategy. Key Goals: - Increase online sales - Generate leads - Enhance user experience Website Revamp: - The site needs a fresh, modern look that is user-friendly and mobile-responsive. This includes tweaking current design elements, implementing new ones, and ensuring a consistent brand image. SEO Strategy: - The selected freelancer must have a wealth of experience in SEO and be able to implement a comprehensive strategy tailored to my business. I am particularly interested in boosting my page search rankings, driving organic traffic, and converting visitors into customers. Timeline: ...

I am seeking a seasoned copywriter with extensive experience in crafting compelling messaging to target B2B audiences. This project involves developing consistent, persuasive content across various platforms, with the ultimate aim of generating leads and enhancing sales. Key responsibilities include: - Crafting engaging website copy - Writing informative and persuasive blog articles - Developing captivating social media posts - Creating powerful PR messaging The ideal candidate should have a proven track record of creating high-quality, results-driven content for B2B audiences. Experience in lead generation and sales messaging is particularly valuable. You should be able to align your writing with our brand voice and objectives, ensuring a...

I'm in need of a skilled CRM Developer to create a custom CRM system with a variety of functionalities and stringent data security measures. Key Functionalities Needed: - Contact Management: The CRM should be able to store and manage client information, including their contact details. - Sales Pipeline Tracking: It should track and monitor the stages of our sales process, helping us identify areas for improvement and potential bottlenecks. - Customer Support Ticketing: The system should provide a platform for our customer support team to manage and resolve client issues efficiently. - Job Sheet Tracking: I also require functionality to track repair/service jobs for various items like phones, PCs, cars...

I'm looking for an experienced SEO professional to optimize my hotel's website for search engines and ultimately increase the ranking of my site. The primary goal of this project is to ensure that my site is easily discoverable by potential guests, especially business travelers, through search engine queries. Key Deliverables: - Conduct a comprehensive SEO audit, identify areas for improvement - Implement SEO best practices to enhance my site's search engine visibility - Optimize site content, tags, images, and meta descriptions to align with SEO standards - Incorporate a blog feature with SEO-driven content to attract more online traffic Ideal Skills and Experience: - Proven track record in SEO ...

I'm looking for a talented logo designer who can create a logo for my brand that aligns with our unique identity. Key Requirements: - The main purpose of this logo design is to build brand identity. - The style I envision is modern and minimalist, so the logo should be clean, simple, and elegant. - I'd like the logo to incorporate industry-related icons and abstract shapes. This will help create a visual representation that is both unique and memorable. Ideal Skills and Experience: - Proven experience in logo design, particularly for brand identity purposes. - A strong portfolio showcasing modern and minimalist design style. - Ability to creatively incorporate industry-related icons a...

I'm in need of a skilled Photoshop designer to create an engaging image for social media. Your task will be to incorporate my brand logo into a photograph of a piece of toast, making it look as if the logos are cooked into the toast. Here are the specifics: - Your design must be photo-realistic. - The end result should be suitable for social media platforms. - I will provide the brand logo that needs to be integrated into the toast image. - The toast photograph should have a plain white background. Ideal Skills: - Strong proficiency in Photoshop. - Experience in creating realistic graphic design. - Understanding of social media design trends. Please be prepared to provide a portfolio of simil...

I need assistance with extracting specific data from a voter list that comes in PDF format from the election commission. Here’s what I need: - Extract Name, FathersName, Age, Gender, VoterID, and SerialNumber from the PDF voter list. - Placement in a standard Excel format is acceptable, no need for any specific formatting. - Not just a one-time service, I also need a software or script that can perform this PDF-to-Excel conversion automatically in the future. Ideal candidates for this project have advanced skills in data extraction, familiarity with handling election data and proficiency in developing an automated system for convenient PDF to Excel conversion.

...in need of a skilled and experienced website developer to create a subscription-based website, targeting small business owners. Key project requirements: - Develop a subscription service website from scratch - Ensure smooth and secure subscription and payment process - User-friendly experience for small business owners - Clean, professional design that appeals to business audience - Extensive experience in website development is a must - Knowledge of payment gateway integration necessary - Familiarity with business-oriented website design and functionalities is preferred The end goal is an easy-to-navigate, secure, and efficient service subscription website for small businesses. Being a part of this ...

I'm in need of a skilled photoshop artist who can help revamp my current logo and create additional ones. Here are the details: - Existing Logo: I have a logo I'd like to be redone. The color scheme I'd prefer is Black & Gold. - New Logos: I require 3 new logos that maintain the same structure as the initial one. They must embody different brand names and taglines. Tasks: 1. Adjust Existing Logo: Firstly, I need my existing logo (Company name: XYZ) colour scheme to be changed to Black & Gold. 2. Rebranding: Furthermore, I'd like to create 3 more variations of this with different brand names and taglines. The structure of the logo should remain the same. Ideal Skills: - Proficiency in Adobe Photoshop...

...graphic designer to create product packaging labels for my medical items. These labels will be for medium-sized packaging, and they do not need to be waterproof. Key Requirements: - Create visually appealing and professional product packaging labels - Prior experience in designing product labels, especially for medical items, is a plus - Ability to deliver high-quality, print-ready designs in a timely manner - Understanding of SFDA regulations for medical product labels is preferred - Experience with medium-sized packaging is important The ideal freelancer for this project should have a strong portfolio of label design work and should be able to demonstrate their understanding of the nuances of design...

In search of a dedicated salesperson with a strong background in securing successful B2C engagements. Your primary task is fostering and maintaining meaningful relationships with potential consumers via phone calls. The goal is to promote and sell an array of service-based offerings. Responsibilities: - Leverage communication skills for potent phone-based sales - Transact with our diverse consumer base for service-oriented sales - Maintain excellent customer relations Ideal Candidate: - Proficient in telephone-based communication - Experience in B2C sales, specifically for services - Exceptional customer service and negotiation skills If your skill set matches the job description, don't hesitate to bid. Look...

As a business owner, I'm in need of a competent UX/UI designer with the experience in website design. The primary functions of the website should be geared towards promoting a product or service and further encouraging the webpage visitors to get in touch. Critically, the website must: - Be easy to navigate - Have a professional, inviting atmosphere - Include clear contact options Skills and experience required: - Proven UX/UI design for business websites - Understanding of engagement strategies - Efficiency in creating easy-to-use navigational features. A good grasp of conversion optimization would be a plus.

Company Overview: Energy Grant Access assists homeowners and tenants in the UK in accessing government-backed grants for energy-saving measures such as free boilers, heat pumps, and solar energy. Our mission is to make energy efficiency more accessible and affordable for everyone. Contest Objective: We are seeking a refreshed logo that conveys authority and trust. The logo should reflect our role as a reliable and authoritative source for energy-saving grants. Three word logo aren't easy to work with, so I expect this to be a challenge. The logo must work well in multiple mediums including web and print. I'm typically not a fan of tall logo's, but I don't want it too long either. I suspect 2 lines i...

I need a proficient blog writer to create a series of SEO-friendly blog posts for my hotel. The hotel is located in Mussoorie, Uttarakhand and New Delhi, India, so the writer should have knowledge about the local attractions and activities of these cities. Key Elements: - The blogs should focus on the local attractions and activities available in both cities, as well as the hotel's amenities and services. - I need 5-10 blogs in total for each location, so a total of 10-20 blogs. Ideal Skills and Experience: - Proficiency in SEO techniques to increase the visibility of the blogs. - Excellent writing skills with a talent for engaging readers. - Knowledge about the leisure and hospitality industry would be a p...

...in need of a skilled Instagram manager who can handle the following tasks on a monthly basis, and help us boost our presence on the platform: - Post Creation: I'm looking for someone who can create and post content on our Instagram account, as frequently as needed. This includes both regular posts and reels. - Strategy & Planning: A key part of this role is devising a content strategy that aligns with our brand and objectives. You should be capable of coming up with engaging and creative ideas for content. - Growth Reports: You'll be responsible for tracking our progress and generating reports on the growth of the account. This will inform our strategic decisions moving forward. - Goal-Oriented Approach: Our primary...

...I'm looking for a professional who can manage and support a small team to deliver a defense project of an IT software system to support their engineering and aftersales processes. Here's what is needed: - A keen understanding of user needs and expectations to meticulously improve engineering data and consumption downstream. This expectations involve tailoring to both aesthetic and functionality aspects for the customer. Ideal Skills and Experience: - Proven background in system design with a strong portfolio showcasing previous works. -Teamcenter and engineering data and Database solutions - Experience in user testing, user interface design, and usability testing. - Strong knowledge of UI design pr...

I'm looking for a skilled app developer to create a comprehensive Grocery Delivery App for both iOS and Android, with a particular focus on user experience. Key Features: - User Registration and Login: The app should allow users to create accounts, login securely, and manage their profiles. - Search and Filter Products: Users must be able to easily search for products, filter by category or brand, and add items to their cart. - Order Tracking: It's crucial that the app includes a feature to track orders in real-time. This should provide customers with an estimated delivery time and status updates. Payment Integration: - The app must feature a secure and seamless payment gateway. Th...

I’m seeking a talented graphic designer with a knack for creating engaging branding materials and brochures. These designs are intended to serve a dual purpose - marketing and providing essential information to the potential clients and consumers. Key requirements: - Creation of a suite of branding materials that truly speaks to business professionals. The designs should be sleek, professional, and consistent across all platforms. - Design of an informative brochure. This document will serve as a core marketing tool, presenting the company's products and services in an attractive and engaging way. It should also effectively communicate the necessary information about our offerings. Ideal skills and experience: - P...

...breathing new life into our brand, and this requires a talented designer who specializes in Website UI/UX creation, and packaging design. Our target audience is both men and women. We're looking to marry the ancient traditions of Ayurveda with a more modern and minimalistic visual style. Key requirements to keep in mind: - The visuals must be captivating and engaging, drawing the eye and holding attention. - The design should be informative, communicating the essence of Ayurveda effectively. - We're looking for a mix of uniform design theme and unique design across our product range, so the ability to balance these two approaches is crucial. Ideally, you should have: - A robust portfolio showcasing prior experie...

I require a web designer with a keen eye for detail who can provide an elegant and classic design fitting to my project. Here's what I'm specifically looking for: - The foremost purpose of this website is to sell my services, specifically related to construction. - A high level of experience in website design, specifically adherent to a classic and elegant design scheme. - Willingness to collaborate and ensure the website's aesthetic and functionality aligns with my vision. Ideal Skills and Experience: - Proficient in modern web development languages and tools. - Previous experience in developing service-based websites. - Understanding and experience with classic design principles. - Strong...

I need a skilled website designer to create an informational website for my business. The primary purpose of the website is to provide information about our brand to potential franchisees. Key features for the website include: - A clear and professional design that is visually appealing - Easy navigation to showcase different franchise locations and their unique offerings - A blog section that can be updated frequently with news, franchisee success stories, and other relevant content - A contact form for potential franchisees to reach out to us The website should be designed in a way that it can represent multiple franchise locations. It should be easily scalable and manageable as we...

I'm looking for a logo that will represent our product, ActionAI. The logo should be modern and minimalist in style, similar to our company's brand image. As the logo is to represent both our product and company, it should seamlessly integrate with the existing brand image. The use of color tones related to the IXIOO logo is highly recommended. The logo should be a strong, recognisable symbol that can stand on its own.