Business Proposal -Coffee Shop in Saudi Arabia
Coffee can be recognized as beauty to be enjoyed and carving to be cultivated. This idea has lead to setting up a coffee shop chain in Riyadh, Saudi Arabia where consumers’ trends are rapidly changing due to shifts in lifestyles. The coffee shop has the aim of becoming a daily necessity for local as well as foreign expatriate who are coffee addicts. It will offer a comfortable environment where people can try to escape the daily stresses of life. With growing demand for premium-quality coffee and great services, the coffee shop will capitalize on its proximity to the airport and major shopping malls, hotels and restaurants in Riyadh, Saudi Arabia to build a core group of repeat customers. The coffee shop will offer the best prepared coffee complimented with pastries amid the proliferation of multinational chains such as Starbuck, Ranco, Dr. Coffee etc.. It is evident that coffee business is increasingly becoming price-sensitive; hence the coffee shop will also offer variations at a low
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