This is a poster design that I created for a business owners conference, the conference was about guiding business owners on how to make their business more profitable and successful. (It's all in Hebrew) The road sign resembles guidance, the yellow/gold color resembles power and success all on a black background which is sort of the world they are in, somewhat harsh and dark. The big writings on the sign itself is the title of the conference, under it is the secondary title. To the right is the logo of the hall in which the conference was held, and under the sign the details are written, which were in the brief. I wanted my design to be as clean and minimalist as possible with no textures or additions that could distract the viewer from the point.