End of the Road Festival 2018
As Project Manager on this festival campaign, my role was to work alongside the rest of the marketing team to firstly devise a 9 month social strategy, before navigating and editing that on the fly, on a monthly and weekly basis. This comprised of co-ordinating regular lineup announcements (music, comedy, film, literary, food, bars) and finding interesting and engaging ways to communicate news and information to their online audience. I also worked in tandem with bands from the lineup to organise Spotify and Instagram takeovers and created original content for use across the festival's channels. Using a wide understanding of each social platform's ever-changing algorithms, the festival was able to stay ahead of the curve by being an early adopter of Messenger and using Facebook Event pages to reach a wide and engaged audience. The festival sold out approximately a month before taking place - a stellar result in a difficult and saturated market.
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"Ben provided great social media management for the festival, helping us on our way to great ticket sales and a successful event, whilst also being a great communicator and easy to work with." - Lauren Down | Director, End Of The Road Festival "I worked with Ben very closely on The Kooks in 2018. He delivered a fantastic social campaign and was on point with aspects of channel management and also drove a lot of the creative." - Nathan Liddle-Hulme | Senior Director, Marketing & Project Management, AWAL "Ben was a highly valued member of our team at Green House Group, handling various aspects of day to day social marketing with precision, ingenuity, creativity, dedication, and adaptable tone." - Alex Lee Thomson | Director, Green House Group My areas of expertise include: - Social Media Consultancy + Management - Copywriting - SEO - Content creation - Wordpress & Squarespace management and design
