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Digital Marketing Freelancer

ABOUT US

Alokya is a women-operated brand that was established to improve society and provide the Indian indigenous artist community with a platform to promote and endorse their art through its innovative artisanal products. We are a sustainable brand that pledges to deliver a gratifying and fulfilling way to enjoy luxury and appreciate art.

Founded by creative homemaker Reetu Kedia, her Columbia University graduate son Subham, and MBA-holding daughter Simran, Alokya is a breakthrough in the field of traditional Indian folk art representation.

JOB DESCRIPTION

We are looking for a marketing freelancer to help build our brand online and grow its digital/online presence across various channels (e.g., Instagram, Facebook, LinkedIn). You will be responsible for the day-to-day operations of our social media handles and will work with relevant teams to fulfill targets specific to our brand’s strategy, growth, and expansion.

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

RESPONSIBILITIES

SEO, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics, and Affiliate Marketing

Creating and uploading original content for website and social media pages

Creating content in different formats such as but not limited to texts, images, and videos - according to the specific social media requirements

Owning and managing social media handles of the brand - Instagram, Facebook, and LinkedIn. Maneuver digital marketing campaigns through all areas and channels

Developing, posting, and managing ads on social media

Creating and managing content for mobile marketing and email marketing

Content development in accordance to the brand’s image and goals

Provide analytical reporting of campaigns to stakeholders

QUALIFICATIONS

Undergraduate degree in business, commerce, or related fields, with majors in marketing. Masters in degree in Marketing or MBA in Marketing preferred. Candidates from other fields (e.g., Engineering, Arts) must apply if they are confident to meet the job requirements and responsibilities

Minimum 3-years experience working as a Marketing manager/Marketing freelancer for a renowned company/brand

Relevant past experience (1-year) in companies/brands related to home decor, furniture, and/or furnishings

Have demonstrated past success through KPIs such as increase in number of followers, sales and revenue growth, and expansion of the brand in various geographies

Experience with SEO and SEM

Experience with design tools and content development to create content and ad campaigns specific to the brand

Keen analytical and problem-solving skills to positively impact the brand's growth

Proficient in tools/applications such as Google drive, docs, sheets, and forms and proficiency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

Excellent verbal and written communication skills to develop connections, foster relationships, and promote the brand

Proficiency in English (written and spoken) and excellent creative writing skills

Well versed with all social media platforms and up to date with trends on social media

PERKS

Opportunity to work on an up-and-coming innovative startup

Work from the comfort of your own home

We're accepting candidates for both full-time and part-time positions.

Færdigheder: Microsoft Office, SEO, PHP, Digital Marketing, Marketing på Sociale Medier

Om klienten:
( 0 bedømmelser ) Kolkata, India

Projekt ID: #34810249

19 freelancere byder i gennemsnit ₹20842 timen for dette job

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