Gin product launch

Product Idea: Fresh and tangy, can be had with just water or straight after chilling it. Tastes best with Lime and Soda or sprite.

USP: Made in India with ingredients from India.

Highlight the use of one ‘Key ingredient’ from Spice hub of India ‘Kerala’

Primary Target occasion: Afternoons and Evenings especially during summers.

Any other: Winters with Coffee led cocktails

Bottle look: Clear glass, should make the product clear and clean

Label : Need to Carry the No. of Ingredient and GIN with an interesting no. of longitude and latitude of where it comes from mentioned on the label.

Target consumers:

• Need to target younger more informal audience

• Age group 25-30 years

• Asst Mgr/Mgrs profile who want to be seen living the GIN trend

Activations:

Mostly focused on Digital and viral strategy

• Social media targeting above age group

• Local influencers

• Target apartment complexes for private parties – ‘Bartender of the afternoon’

Ingredients :

• Orange,lemon mainly – strong citrus orientation.

• Pepper

• Cardamom

• Juniper

• Ginger

• Dried grapefruit leaves

• Dried mango

3D Design Logo Design

Projekt ID: #16651767

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