Logo and styleguide
- Status: Closed
- Præmier: £100
- Modtagne indlæg: 151
- Vinder: raselshaikhpro
Konkurrence Instruktioner
Graphic design for new company: Aplisay Ltd
Brand name name is "Aplisay" or more likely, because it is softer and less formal, "aplisay".
Need in the first instance:
1) a Logo
2) a The style guide: colours, typography to match logo
We prefer open deliverables (EPS, PNG, HTML, CSS) but we have an Adobe licence so design files in .ai are also OK.
Bitmap drafts are fine, but for contest award final design must be sent as a vector (.ai or .eps) with any non-original fonts named, and converted to outlines.
Design Brief including images we like here: https://sites.google.com/ipnsl.co.uk/aplisay/home summarised below (no images)
About us
Aplisay develops innovative software that allows computers to understand and and manage voice and text conversations. Sometimes these are called "chatbots", but that doesn't really describe what we do. Our systems are designed to deliver social value by transparently assisting the real people at both ends of the communication, not by pretending to eliminate human conversations. It is a non-negotiable aspect of the way that we design systems that they respect the privacy and agency of the individuals that interact with them.
We are looking for a brand that we can use to sell software products and services which is:
Clear
Clean
Innovative
Empathetic
We:
Like single bold colours, or a restricted palette of colours that can be reflected in a stylesheet of complimentary hues.
Don't like full colour busy or complex images that are difficult to colour match and likely to be dissonant with future content
As a business our core values are:
Purpose
We measure ourselves on producing solutions that make the world better, in a work environment that makes our own lives and communities better.
Intellectual honesty
Individually and corporately we think carefully about, and believe in the things we do.
Passion
Being energised by our vision and committed to delivering on it.
Creativity
Keeping our minds open to new ideas and surrounding ourselves with what inspires us.
Individuality
Promoting diversity of thought and being to create a productive environment - we all contribute strongly and uniquely when we have the space to be ourselves.
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