iInsurance Logo Design Brief

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Product Name: iInsurance
Does the Product have a tagline? No
Background Information about the Company: UIC Innovations Limited is Nigeria’s first fully specialized Loyalty-as-a-Service (LaaS) company offering technology, loyalty currency and consulting services to multiple business to meet their growth and strategic interests.

iInsurance allows businesses contribute to insurance premium payments from consumption of every day products and services.

Words that best describe the product: Technology, loyalty, value, free, currency, equity bridge, insurance

What sort of look and feel is required? African, vibrant

Who is your target audience?
iInsurance is designed to provide, Ease of Access to insurance for most Nigerians & Africans (Birth to Death) through the purchase of everyday goods and services.
Merchants - Manufacturers of goods, distributors, retailers, service providers.
Consumers.
Insurance Companies – will underwrite the risk and manage claims
Agents - Pre-registered representatives of UICI who will act as marketing agents and sell iPoints to and broker partnership deals with Merchants.
Telcos – Provide access to mobile telecommunication

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