CLASA - Branding and Packaging Proposal
Hello! Here's my visual identity and product packaging proposal. I made sure to create something that resonates with both parents and children. I also assessed the competition, target audience and brand personality. All assets such as fonts and pictures are licensed (meaning that you won't have copyright problems). The character illustrations were designed by me using Procreate and Photoshop. I worked on CMYK space. Most of the text on the packaging is illustrative, once you sent me the exact copy for them I can change it. Click on this link for a better preview of the design: https://drive.google.com/file/d/1E7x7obJai0c0-IIpEfPwjNs5bVThRLnL/view?usp=sharing I'm open to feedback, feel free to message me if you want to suggest changes in colors, design, feeling and/or typography. I'd be more than happy to help!