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Heather S.

@yoheather1

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Growth Hacker, Designer, Producer

$75 USD / Hour

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United States (1:39 AM)

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Joined on May 21, 2012

$75 USD / Hour

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With over 15 years of experience leading brand storytelling, design innovation, and high-performing creative teams across tech, media, and entertainment, I bring a unique blend of visionary thinking and hands-on execution to the table. My background spans everything from large-scale campaign strategy to motion, social, and experiential design—always rooted in performance and storytelling.

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Freelancer Website Designers United States
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Portfolio

Portfolio

12973096
E-Commerce Redesign: Complete overhaul of the website’s design, functionality, and user experience. Streamlined navigation, intuitive appointment scheduling, and optimized lead-generation forms. Content Production and Art Direction: Managing and producing photoshoots with an annual budget exceeding $3 million. Curating visually compelling and brand-aligned imagery to enhance marketing materials. Graphic Design Leadership: Overseeing all graphic design projects, including the creation of: Sample books. Advertising campaigns. Marketing collateral. Packaging designs. Logos and digital marketing assets. Customer Experience Overhaul: Introducing a modernized customer journey aligned with digital best practices. Enhancing online interactions to complement in-store services.

Retail brand redesign

E-Commerce Redesign: Complete overhaul of the website’s design, functionality, and user experience. Streamlined navigation, intuitive appointment scheduling, and optimized lead-generation forms. Content Production and Art Direction: Managing and producing photoshoots with an annual budget exceeding $3 million. Curating visually compelling and brand-aligned imagery to enhance marketing materials. Graphic Design Leadership: Overseeing all graphic design projects, including the creation of: Sample books. Advertising campaigns. Marketing collateral. Packaging designs. Logos and digital marketing assets. Customer Experience Overhaul: Introducing a modernized customer journey aligned with digital best practices. Enhancing online interactions to complement in-store services.

Retail brand redesign

12973091
On December 27, 2022, XLA launched its innovative Holiday Drop Campaign, targeting gamers during the holiday break—a time of heightened engagement and downtime for the gaming community. The campaign introduced a variety pack of three game keys promoted by a curated group of mid-sized influencers. The primary goal was to test XLA’s new marketing and user acquisition tool, gathering insights into its effectiveness in real-world scenarios while driving engagement and fostering community growth. Campaign Overview The Holiday Drop Campaign leveraged the following key elements: Product Offering: A variety pack of three unique game keys, each offered in limited quantities to create a sense of exclusivity. Promotion Strategy: Collaboration with mid-sized influencers whose average clout was 255,000 followers to target niche gaming audiences with high engagement rates. Timing: The campaign capitalized on the holiday break, a period of reduced activity for work and school but increased online

XLA Drop Landing Page and Influencer

On December 27, 2022, XLA launched its innovative Holiday Drop Campaign, targeting gamers during the holiday break—a time of heightened engagement and downtime for the gaming community. The campaign introduced a variety pack of three game keys promoted by a curated group of mid-sized influencers. The primary goal was to test XLA’s new marketing and user acquisition tool, gathering insights into its effectiveness in real-world scenarios while driving engagement and fostering community growth. Campaign Overview The Holiday Drop Campaign leveraged the following key elements: Product Offering: A variety pack of three unique game keys, each offered in limited quantities to create a sense of exclusivity. Promotion Strategy: Collaboration with mid-sized influencers whose average clout was 255,000 followers to target niche gaming audiences with high engagement rates. Timing: The campaign capitalized on the holiday break, a period of reduced activity for work and school but increased online

XLA Drop Landing Page and Influencer

12973069
With a name as unique as The Car Shrink, we leaned into storytelling and character to design a logo that’s instantly recognizable—clean, clever, and a little cheeky. On the web, we developed a modern, responsive site that balances approachability with authority. From service explanations to booking tools, every detail was built to earn trust, drive engagement, and make gearheads feel understood. Scope: Visual Identity & Logo Design Brand Style Guide UX/UI Website Design Full-Stack Website Development (Mobile-First) Copywriting & Conversion Strategy

Bringing Personality to the Garage

With a name as unique as The Car Shrink, we leaned into storytelling and character to design a logo that’s instantly recognizable—clean, clever, and a little cheeky. On the web, we developed a modern, responsive site that balances approachability with authority. From service explanations to booking tools, every detail was built to earn trust, drive engagement, and make gearheads feel understood. Scope: Visual Identity & Logo Design Brand Style Guide UX/UI Website Design Full-Stack Website Development (Mobile-First) Copywriting & Conversion Strategy

Bringing Personality to the Garage

With a name as unique as The Car Shrink, we leaned into storytelling and character to design a logo that’s instantly recognizable—clean, clever, and a little cheeky. On the web, we developed a modern, responsive site that balances approachability with authority. From service explanations to booking tools, every detail was built to earn trust, drive engagement, and make gearheads feel understood. Scope: Visual Identity & Logo Design Brand Style Guide UX/UI Website Design Full-Stack Website Development (Mobile-First) Copywriting & Conversion Strategy

Bringing Personality to the Garage

12972970
With a name as unique as The Car Shrink, we leaned into storytelling and character to design a logo that’s instantly recognizable—clean, clever, and a little cheeky. On the web, we developed a modern, responsive site that balances approachability with authority. From service explanations to booking tools, every detail was built to earn trust, drive engagement, and make gearheads feel understood. Scope: Visual Identity & Logo Design Brand Style Guide UX/UI Website Design Full-Stack Website Development (Mobile-First) Copywriting & Conversion Strategy

Bold new identity, digital presence

With a name as unique as The Car Shrink, we leaned into storytelling and character to design a logo that’s instantly recognizable—clean, clever, and a little cheeky. On the web, we developed a modern, responsive site that balances approachability with authority. From service explanations to booking tools, every detail was built to earn trust, drive engagement, and make gearheads feel understood. Scope: Visual Identity & Logo Design Brand Style Guide UX/UI Website Design Full-Stack Website Development (Mobile-First) Copywriting & Conversion Strategy

Bold new identity, digital presence

With a name as unique as The Car Shrink, we leaned into storytelling and character to design a logo that’s instantly recognizable—clean, clever, and a little cheeky. On the web, we developed a modern, responsive site that balances approachability with authority. From service explanations to booking tools, every detail was built to earn trust, drive engagement, and make gearheads feel understood. Scope: Visual Identity & Logo Design Brand Style Guide UX/UI Website Design Full-Stack Website Development (Mobile-First) Copywriting & Conversion Strategy

Bold new identity, digital presence

12972963
Personalized Journeys: AI-powered content and offers that adapt to each user’s browsing behavior, vehicle preferences, and location. Seamless Mobile Integration: A redesigned Toyota app serves as a hub for discovery, dealer engagement, inventory lookup, and instant financing pre-approvals. Direct Response That Drives Action: Smart retargeting and SMS/email sequences nurture intent, schedule test drives, and convert interest into action with one-tap CTAs. Omnichannel Consistency: Whether on mobile, web, or in-store, every interaction reflects the same promise—Toyota moves you forward.

Toyota customer experience

Personalized Journeys: AI-powered content and offers that adapt to each user’s browsing behavior, vehicle preferences, and location. Seamless Mobile Integration: A redesigned Toyota app serves as a hub for discovery, dealer engagement, inventory lookup, and instant financing pre-approvals. Direct Response That Drives Action: Smart retargeting and SMS/email sequences nurture intent, schedule test drives, and convert interest into action with one-tap CTAs. Omnichannel Consistency: Whether on mobile, web, or in-store, every interaction reflects the same promise—Toyota moves you forward.

Toyota customer experience

Personalized Journeys: AI-powered content and offers that adapt to each user’s browsing behavior, vehicle preferences, and location. Seamless Mobile Integration: A redesigned Toyota app serves as a hub for discovery, dealer engagement, inventory lookup, and instant financing pre-approvals. Direct Response That Drives Action: Smart retargeting and SMS/email sequences nurture intent, schedule test drives, and convert interest into action with one-tap CTAs. Omnichannel Consistency: Whether on mobile, web, or in-store, every interaction reflects the same promise—Toyota moves you forward.

Toyota customer experience

Personalized Journeys: AI-powered content and offers that adapt to each user’s browsing behavior, vehicle preferences, and location. Seamless Mobile Integration: A redesigned Toyota app serves as a hub for discovery, dealer engagement, inventory lookup, and instant financing pre-approvals. Direct Response That Drives Action: Smart retargeting and SMS/email sequences nurture intent, schedule test drives, and convert interest into action with one-tap CTAs. Omnichannel Consistency: Whether on mobile, web, or in-store, every interaction reflects the same promise—Toyota moves you forward.

Toyota customer experience

Personalized Journeys: AI-powered content and offers that adapt to each user’s browsing behavior, vehicle preferences, and location. Seamless Mobile Integration: A redesigned Toyota app serves as a hub for discovery, dealer engagement, inventory lookup, and instant financing pre-approvals. Direct Response That Drives Action: Smart retargeting and SMS/email sequences nurture intent, schedule test drives, and convert interest into action with one-tap CTAs. Omnichannel Consistency: Whether on mobile, web, or in-store, every interaction reflects the same promise—Toyota moves you forward.

Toyota customer experience

Personalized Journeys: AI-powered content and offers that adapt to each user’s browsing behavior, vehicle preferences, and location. Seamless Mobile Integration: A redesigned Toyota app serves as a hub for discovery, dealer engagement, inventory lookup, and instant financing pre-approvals. Direct Response That Drives Action: Smart retargeting and SMS/email sequences nurture intent, schedule test drives, and convert interest into action with one-tap CTAs. Omnichannel Consistency: Whether on mobile, web, or in-store, every interaction reflects the same promise—Toyota moves you forward.

Toyota customer experience

Personalized Journeys: AI-powered content and offers that adapt to each user’s browsing behavior, vehicle preferences, and location. Seamless Mobile Integration: A redesigned Toyota app serves as a hub for discovery, dealer engagement, inventory lookup, and instant financing pre-approvals. Direct Response That Drives Action: Smart retargeting and SMS/email sequences nurture intent, schedule test drives, and convert interest into action with one-tap CTAs. Omnichannel Consistency: Whether on mobile, web, or in-store, every interaction reflects the same promise—Toyota moves you forward.

Toyota customer experience

Personalized Journeys: AI-powered content and offers that adapt to each user’s browsing behavior, vehicle preferences, and location. Seamless Mobile Integration: A redesigned Toyota app serves as a hub for discovery, dealer engagement, inventory lookup, and instant financing pre-approvals. Direct Response That Drives Action: Smart retargeting and SMS/email sequences nurture intent, schedule test drives, and convert interest into action with one-tap CTAs. Omnichannel Consistency: Whether on mobile, web, or in-store, every interaction reflects the same promise—Toyota moves you forward.

Toyota customer experience

12973096
E-Commerce Redesign: Complete overhaul of the website’s design, functionality, and user experience. Streamlined navigation, intuitive appointment scheduling, and optimized lead-generation forms. Content Production and Art Direction: Managing and producing photoshoots with an annual budget exceeding $3 million. Curating visually compelling and brand-aligned imagery to enhance marketing materials. Graphic Design Leadership: Overseeing all graphic design projects, including the creation of: Sample books. Advertising campaigns. Marketing collateral. Packaging designs. Logos and digital marketing assets. Customer Experience Overhaul: Introducing a modernized customer journey aligned with digital best practices. Enhancing online interactions to complement in-store services.

Retail brand redesign

E-Commerce Redesign: Complete overhaul of the website’s design, functionality, and user experience. Streamlined navigation, intuitive appointment scheduling, and optimized lead-generation forms. Content Production and Art Direction: Managing and producing photoshoots with an annual budget exceeding $3 million. Curating visually compelling and brand-aligned imagery to enhance marketing materials. Graphic Design Leadership: Overseeing all graphic design projects, including the creation of: Sample books. Advertising campaigns. Marketing collateral. Packaging designs. Logos and digital marketing assets. Customer Experience Overhaul: Introducing a modernized customer journey aligned with digital best practices. Enhancing online interactions to complement in-store services.

Retail brand redesign

12973091
On December 27, 2022, XLA launched its innovative Holiday Drop Campaign, targeting gamers during the holiday break—a time of heightened engagement and downtime for the gaming community. The campaign introduced a variety pack of three game keys promoted by a curated group of mid-sized influencers. The primary goal was to test XLA’s new marketing and user acquisition tool, gathering insights into its effectiveness in real-world scenarios while driving engagement and fostering community growth. Campaign Overview The Holiday Drop Campaign leveraged the following key elements: Product Offering: A variety pack of three unique game keys, each offered in limited quantities to create a sense of exclusivity. Promotion Strategy: Collaboration with mid-sized influencers whose average clout was 255,000 followers to target niche gaming audiences with high engagement rates. Timing: The campaign capitalized on the holiday break, a period of reduced activity for work and school but increased online

XLA Drop Landing Page and Influencer

On December 27, 2022, XLA launched its innovative Holiday Drop Campaign, targeting gamers during the holiday break—a time of heightened engagement and downtime for the gaming community. The campaign introduced a variety pack of three game keys promoted by a curated group of mid-sized influencers. The primary goal was to test XLA’s new marketing and user acquisition tool, gathering insights into its effectiveness in real-world scenarios while driving engagement and fostering community growth. Campaign Overview The Holiday Drop Campaign leveraged the following key elements: Product Offering: A variety pack of three unique game keys, each offered in limited quantities to create a sense of exclusivity. Promotion Strategy: Collaboration with mid-sized influencers whose average clout was 255,000 followers to target niche gaming audiences with high engagement rates. Timing: The campaign capitalized on the holiday break, a period of reduced activity for work and school but increased online

XLA Drop Landing Page and Influencer

12973069
With a name as unique as The Car Shrink, we leaned into storytelling and character to design a logo that’s instantly recognizable—clean, clever, and a little cheeky. On the web, we developed a modern, responsive site that balances approachability with authority. From service explanations to booking tools, every detail was built to earn trust, drive engagement, and make gearheads feel understood. Scope: Visual Identity & Logo Design Brand Style Guide UX/UI Website Design Full-Stack Website Development (Mobile-First) Copywriting & Conversion Strategy

Bringing Personality to the Garage

With a name as unique as The Car Shrink, we leaned into storytelling and character to design a logo that’s instantly recognizable—clean, clever, and a little cheeky. On the web, we developed a modern, responsive site that balances approachability with authority. From service explanations to booking tools, every detail was built to earn trust, drive engagement, and make gearheads feel understood. Scope: Visual Identity & Logo Design Brand Style Guide UX/UI Website Design Full-Stack Website Development (Mobile-First) Copywriting & Conversion Strategy

Bringing Personality to the Garage

With a name as unique as The Car Shrink, we leaned into storytelling and character to design a logo that’s instantly recognizable—clean, clever, and a little cheeky. On the web, we developed a modern, responsive site that balances approachability with authority. From service explanations to booking tools, every detail was built to earn trust, drive engagement, and make gearheads feel understood. Scope: Visual Identity & Logo Design Brand Style Guide UX/UI Website Design Full-Stack Website Development (Mobile-First) Copywriting & Conversion Strategy

Bringing Personality to the Garage

12972970
With a name as unique as The Car Shrink, we leaned into storytelling and character to design a logo that’s instantly recognizable—clean, clever, and a little cheeky. On the web, we developed a modern, responsive site that balances approachability with authority. From service explanations to booking tools, every detail was built to earn trust, drive engagement, and make gearheads feel understood. Scope: Visual Identity & Logo Design Brand Style Guide UX/UI Website Design Full-Stack Website Development (Mobile-First) Copywriting & Conversion Strategy

Bold new identity, digital presence

With a name as unique as The Car Shrink, we leaned into storytelling and character to design a logo that’s instantly recognizable—clean, clever, and a little cheeky. On the web, we developed a modern, responsive site that balances approachability with authority. From service explanations to booking tools, every detail was built to earn trust, drive engagement, and make gearheads feel understood. Scope: Visual Identity & Logo Design Brand Style Guide UX/UI Website Design Full-Stack Website Development (Mobile-First) Copywriting & Conversion Strategy

Bold new identity, digital presence

With a name as unique as The Car Shrink, we leaned into storytelling and character to design a logo that’s instantly recognizable—clean, clever, and a little cheeky. On the web, we developed a modern, responsive site that balances approachability with authority. From service explanations to booking tools, every detail was built to earn trust, drive engagement, and make gearheads feel understood. Scope: Visual Identity & Logo Design Brand Style Guide UX/UI Website Design Full-Stack Website Development (Mobile-First) Copywriting & Conversion Strategy

Bold new identity, digital presence

12972963
Personalized Journeys: AI-powered content and offers that adapt to each user’s browsing behavior, vehicle preferences, and location. Seamless Mobile Integration: A redesigned Toyota app serves as a hub for discovery, dealer engagement, inventory lookup, and instant financing pre-approvals. Direct Response That Drives Action: Smart retargeting and SMS/email sequences nurture intent, schedule test drives, and convert interest into action with one-tap CTAs. Omnichannel Consistency: Whether on mobile, web, or in-store, every interaction reflects the same promise—Toyota moves you forward.

Toyota customer experience

Personalized Journeys: AI-powered content and offers that adapt to each user’s browsing behavior, vehicle preferences, and location. Seamless Mobile Integration: A redesigned Toyota app serves as a hub for discovery, dealer engagement, inventory lookup, and instant financing pre-approvals. Direct Response That Drives Action: Smart retargeting and SMS/email sequences nurture intent, schedule test drives, and convert interest into action with one-tap CTAs. Omnichannel Consistency: Whether on mobile, web, or in-store, every interaction reflects the same promise—Toyota moves you forward.

Toyota customer experience

Personalized Journeys: AI-powered content and offers that adapt to each user’s browsing behavior, vehicle preferences, and location. Seamless Mobile Integration: A redesigned Toyota app serves as a hub for discovery, dealer engagement, inventory lookup, and instant financing pre-approvals. Direct Response That Drives Action: Smart retargeting and SMS/email sequences nurture intent, schedule test drives, and convert interest into action with one-tap CTAs. Omnichannel Consistency: Whether on mobile, web, or in-store, every interaction reflects the same promise—Toyota moves you forward.

Toyota customer experience

Personalized Journeys: AI-powered content and offers that adapt to each user’s browsing behavior, vehicle preferences, and location. Seamless Mobile Integration: A redesigned Toyota app serves as a hub for discovery, dealer engagement, inventory lookup, and instant financing pre-approvals. Direct Response That Drives Action: Smart retargeting and SMS/email sequences nurture intent, schedule test drives, and convert interest into action with one-tap CTAs. Omnichannel Consistency: Whether on mobile, web, or in-store, every interaction reflects the same promise—Toyota moves you forward.

Toyota customer experience

Personalized Journeys: AI-powered content and offers that adapt to each user’s browsing behavior, vehicle preferences, and location. Seamless Mobile Integration: A redesigned Toyota app serves as a hub for discovery, dealer engagement, inventory lookup, and instant financing pre-approvals. Direct Response That Drives Action: Smart retargeting and SMS/email sequences nurture intent, schedule test drives, and convert interest into action with one-tap CTAs. Omnichannel Consistency: Whether on mobile, web, or in-store, every interaction reflects the same promise—Toyota moves you forward.

Toyota customer experience

Personalized Journeys: AI-powered content and offers that adapt to each user’s browsing behavior, vehicle preferences, and location. Seamless Mobile Integration: A redesigned Toyota app serves as a hub for discovery, dealer engagement, inventory lookup, and instant financing pre-approvals. Direct Response That Drives Action: Smart retargeting and SMS/email sequences nurture intent, schedule test drives, and convert interest into action with one-tap CTAs. Omnichannel Consistency: Whether on mobile, web, or in-store, every interaction reflects the same promise—Toyota moves you forward.

Toyota customer experience

Personalized Journeys: AI-powered content and offers that adapt to each user’s browsing behavior, vehicle preferences, and location. Seamless Mobile Integration: A redesigned Toyota app serves as a hub for discovery, dealer engagement, inventory lookup, and instant financing pre-approvals. Direct Response That Drives Action: Smart retargeting and SMS/email sequences nurture intent, schedule test drives, and convert interest into action with one-tap CTAs. Omnichannel Consistency: Whether on mobile, web, or in-store, every interaction reflects the same promise—Toyota moves you forward.

Toyota customer experience

Personalized Journeys: AI-powered content and offers that adapt to each user’s browsing behavior, vehicle preferences, and location. Seamless Mobile Integration: A redesigned Toyota app serves as a hub for discovery, dealer engagement, inventory lookup, and instant financing pre-approvals. Direct Response That Drives Action: Smart retargeting and SMS/email sequences nurture intent, schedule test drives, and convert interest into action with one-tap CTAs. Omnichannel Consistency: Whether on mobile, web, or in-store, every interaction reflects the same promise—Toyota moves you forward.

Toyota customer experience

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Experience

CMO / Founder / Creative Director

Jan, 2006 - Present

•

20 years, 3 months

Smoking Gun Media

Jan, 2006 - Present

•

20 years, 3 months

Directed creative and marketing strategy for major campaigns across digital, print, and experiential platforms. Led brand redesigns for Toyota, Mazda, and Renault. Oversaw a $9M e-commerce rebrand that improved UX and conversions. Built creative teams in LA and NYC. Supported startups with branding and investor decks that helped raise $15M. Served as Creative Lead for Disney, Marvel, Lucas Films, MLB, NBA, and Smithsonian.

Flag of

santa monica, United States

Jan, 2006 - Present

•

20 years, 3 months

VP, Marketing & Creative

Jan, 2017 - Jul, 2023

•

6 years, 6 months

Xsolla

Jan, 2017 - Jul, 2023

•

6 years, 6 months

Launched 6 gaming products and 5 global events using metaverse and experiential tech. Developed growth playbooks, boosting CTR 55% and traffic 30%. Led a 25+ global marketing team, driving 45% revenue growth and $150M YoY through demand gen and GTM. Built partnerships with Sega, Epic Games, Hyundai, T-Mobile, and LG to elevate brand impact and scale reach across B2B and B2C markets.

Flag of

Los Angeles, United States

Jan, 2017 - Jul, 2023

•

6 years, 6 months

Education

Fashion Institute of Technology

1999 - 2003

•

4 years

Advertising Design

Flag of

United States

1999 - 2003

•

4 years

Freelancer logo US (International) / English
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