I have 15+ years experience working as a creative in the offline marketing and advertising industries, in London. Beginning my career back in 1985 as a design studio junior, I gained a hands-on education in every aspect of advertising and marketing techniques on my way to becoming an art director. Many online copywriters only have a few years behind them, and have no real experience of the bigger story beyond their specific writing tasks. I'm different!
During my time as employee, freelance and small business owner, I have been engaged by dozens of studios and agencies. My creative ability has opened the door to studios all over London where I have created, produced, and otherwise contributed to the success of 100s of advertising and marketing campaigns for 100s of companies.
As a Direct Response copywriter, whatever I am writing about – whether it be an ebook, a service, a product, a membership... or the philosophical challenges of modern ethics – the main objective is to capture the reader's attention, hook the reader into the features and benefits of the client's business, and direct that reader towards a specific response. My training and experience in Direct Response copywriting means I can provide your copy with the best 'bang for your buck'.
And this isn't just restricted to sales or promotional copy. Direct Response copywriting gives you results, be it articles, emails, catalogues, brochures, home pages, flyers, banner ads – whatever the task!