Profilbillede af vaibhavmakhija
Flag for India Pathankot, India
Medlem siden 30. juni 2017
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Head - Growth and Partnerships at [login to view URL], a startup inside of Grofers. Responsible for P&L. Instrumental in making the business EBITDA +ve within 5 months. Earlier handled Digital, Product, Alliances and Partnerships at The Man Company.
$20 USD/hr
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Sr. Manager - Growth

Oct 2019

-Heading Marketing and Digital Strategy for [login to view URL], a startup inside of Grofers. -Responsible for P&L and EBITDA, became EBITDA +ve within 5 months. -Scaled up from 600 orders/day to 4,500 orders/day within 5 months, while also increasing the AOV by 3x and ROI by 4x. -Net marketing cost per order was under INR 45, the website had an industry-leading conversion rate of 8% plus. -Led a team of digital marketers and creative designers.

Product & Growth Manager

Oct 2017 - Aug 2019 (1 year)

-Completely revamped the website design, giving it a more lifestyle-oriented look and feel, in-sync with the growth of the brand. Increased conversion rate by 15%, halved the site load speed and boosted user engagement by 30%. -Handled Facebook, Google and Affiliate Marketing, enabled the website to become operationally profitable. -Set up personalized email flows on each step of the user journey. Email and SMS retention marketing contributed more than 20% of the overall revenue.


B.Tech - Computer Science

2011 - 2015 (4 years)


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