Sunsetter Skateboards Branding
This project was for one of our own ventures. This project entailed creating a unique name for the company, a slick website, product design and sourcing. The idea behind the name 'Sunsetter' was to create a name that would instantly be associated with fun, year-round. The name sunsetter is based off the word sunset, which is associated with beauty and nostalgia, especially in the Australian target market. The connotations of this word also connect it to summer, and summer, being the holiday season, connects it to fun. The two circular logo designs for the company are inspired by retro beach culture, in which surfing and skating were seen as two sides of the same coin. The product concept was fiberglass skateboards made cheaply so that everyone could own one, while still being made in Australia. The $99 complete skateboard, based off an early classic 'banana' board design, included American-made truck setups and still turned a profit of 40%.
About Me
Unleaded Concepts is a 'brand shop' based in Newcastle, Australia, incorporating everything from product design to sourcing to marketing and distribution. We are the CostCo of the branding business. Because we have a streamlined creative process and complete all work in house, trust us with your company and we'll give you a price and quality that no-one else can top. Results with us ARE cheaper by the dozen. Our core focus is making companies into brands that people want to associate with - covering brainstorming, design, production and marketing. Because target markets are always changing, and you don't want to be just any other company, we regularly test the market with our own 'project' brands, which we run for three months, each time with a different focus, so that we can test the market, and deliver the best results possible. Let us create you. Contact us for a free consultation.
$ 50 USD/hr
NEW FREELANCER!
