Lori F.

Lori Feldman, The Database Diva, helps ecommerce companies and online marketers squeeze more profit from buyers and non-buying web visitors with drip marketing and lead nurturing follow up. Not all visitors are ready to buy, but you increase the odds 27% they'll buy from you when you compel and intrigue them to stay connected via compelling follow-up. My company identifies your sales triggers and the gaps in your online selling process. We fill in the sales conversation with well-written, enticing educational content, distributed strategically over the next days, weeks or months of a typical sales cycle. Results from The Database Diva's drip marketing series include first messages that generated $20,000, requests for republishing of content in a recipient's channel newsletter to 80 affiliates, an RFP request for a $100,000 project and an increase in sales from inactive customers. "Hotwire," The Database Diva's e-newsletter has won the APEX Award for Newsletter Excellence 3 times and Lori has been a featured guest blogger on more than 20 B2B industry blogs. You can find a free sample of her drip marketing writing on the home page of her website. My best clients understand the importance of implementing marketing automation and auto-responders to keep in touch with web visitors. I help them optimize these channels for improved conversion.