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London, United Kingdom
Member since 5. marts 2005
I have over 7 years of experience in serving clients across different industries. I have sound project management experience, excellent quantitative ability, and strong creative skills. I have developed software programming knowledge as well as strengthened my article- and report-writing skills during the course of my consulting career. I have a BA (Hons) in Economics from Cambridge University, and an MSc in Economics from Oxford University. Below, I will outline some key service points for different areas. (a) Project Management [To be completed] (b) Design / Programming [To be completed] (c) Creative writing [To be completed] (d) Search Engine Optimization For on-page optimization, these principles of keyword & keyphrase selection & placement are followed: (1) Concentrate on quality visitors. High-quality visitors make repeat visits. Irrelevant keywords attract low-quality visitors (high numbers but non-repeat visitors). (2) Understand how desired visitors think when they want to search for a product / service. (3) Phrases are better than words, since research proves that the majority of searchers use phrases rather than single words. Using phrases for search implies that users are looking for more focused results. (4) Manage the trade-off between number of searches and competition. (5) Distribute keywords on various pages throughout site, not a single page. Distribute them in various elements e.g. Title Meta Tags; Alt Tags in Pictures that are Links; Alt Tags in Pictures that are not Links; Anchor Text; Header Tag Content; Title Tag in Anchor Tags; Bold/Italic Tag Content; Body Text on top, middle and bottom of page; URL/Filenames; Meta Keyword Description. (6) Keep within 9% frequency when placing keywords to avoid search engine penalties. (7) Understand cultural differences. Different words or phrases may be used for the same item. For off-page optimization, these principles of reciprocal link building are followed: (1) Make sure that link partners are relevant to site in some way. (2) Keep links current. Get rid of “dead” (unreciprocated) links. (3) Make sure the reciprocal link is on the domain of the site that links are exchanged with. (4) Make sure that link partner is not blocking search engines from spidering their links page or that their site hasn’t been removed from Google’s index (banned). (5) Use anchor text on links that target keywords/keyphrases. (6) Make sure that reciprocal links point back to interior pages on the site, and not just the homepage. (7) Stay away from link partners that link back with redirected links.
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