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@shelleydm
Flag of Canada Toronto, Canada
Member since September, 2005
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shelleydm

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Professional Objective: I am looking for a challenging opportunity in marketing where I can utilize my diverse set of skills. My goals are making a substantial contribution in developing new business and delivering bottom line profitability. Professional Qualities: A creative problem solver, and a natural leader I am a strategic thinker with an entrepreneur spirit able to motivate others through strong communications skills with an enthusiastic spirit, I am always thriving to attain the highest standards and achieve company objectives. Outstanding computer skills in office desktop and graphical layout applications enable me to create powerful presentations both on and off line. Work History and Accomplishments Sep 2001 to Present Freelance Marketing Director Creative Direction: Manage all web site content. Writing creative content, and updating layouts Developing monthly news bulletin for both customers and subscribers of flagship software product business development In-depth marketing analysis of competing products, target audience, strategic shareware distribution partners both national and international Researching cost effective methods for online advertising, including pay per click campaigns, placing advertisements on shareware websites and industry newsletters Manage search engine optimization project to achieve higher rankings Create highly optimized website content for the search engines with an engaging user experience in mind Increased unique visitors by 300% over 4 months resulting in 1,200 product downloads and a 15% conversion rate to sales Coordinate informative networking events and meetings for small businesses on the value of search engine marketing Sep 2002 to Jan 2003 Program Coordinator Creative Direction: Manage all web site content. Writing creative content, and updating layouts Developing weekly news bulletin for both members and various business organizations. Business Development: Acquiring new members by promoting the company gaining membership describing the benefits through direct marketing, and email campaigns Researching and developing new online marketing trends and communicating directly to small and medium size businesses the importance of having an Internet presence Advising the committee groups on the financial health of the organization and membership status Researching and implementing new structures for online registrations Coordinating networking events and meetings Mar 2000 to Jan 2002 Marketing Analyst By directing management to view potential monetary gains through aged leads, I successfully reacquired 60 percent of these accounts by developing a marketing strategy based on customer requirements Business Development: Solely responsible for new business development and growth of all accounts Researching new target markets through utilizing Internet industry search tools and trade directories Generating leads for importing and exporting companies in North America Develop new business strategies thus acquiring new business accounts by renegotiating past quotations and implementing updated service policies Prepare and present rate quotations through inside and outside sales Sep 1997 to Jan 2000 Purchasing Agent By consistently meeting customer deadlines the company was able to record sales of over 25 million dollars Creative Direction: Develop and design sales brochures utilizing Corel, and PhotoShop applications for layout and print production of sales material Principal designer for the company logo Directed print production of all customer relations correspondence. Business Development: Responsible for sourcing and purchasing valves for the Trans Canada Pipeline Western Canada construction project under tight deadlines· Maintain close relationships with international vendors through extensive travel to source and purchase valve equipment for upcoming projects· Maintain sufficient inventory levels and ensuring meeting company budgets targets Evaluating product offerings from an extensive list of suppliers, and ensuring compliance with ISO standards Feb 1995 to Aug 1997 Marketing Administrator Business Development: Assist in the design of sales brochures utilizing Corel, and Page Maker applications for layout and print production of sales materials Develop new products and services to enable the company to generate new sources of income including wood finishing and offering reupholstering services Maintenance of payroll for salaried employees and calculations of sales commissions Education: The Computer College Institute: Web/ E-Commerce Professional Diploma University of Toronto: Obtained a Bachelor of Arts Degree in English Communications An intensive five-year program Humber of College of Applied Arts: Obtained a Journalism and Broadcasting Degree
$20 USD/t
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