McEwan Wallace Branding
McEwan Wallace are a well-established accountancy firm in the Wirral, in fact they are the largest accountancy firm in that region with their 100 year heritage so the rebrand would include a traditional serif typeface with a redrawn capital M and W. The customised curves on the letters suggest a contemporary feel as the company has adapted well to changes over time. The strapline 'Undivided attention' sits well with the slash providing a pun in the accountancy jargon.
Social consciousness is defined as an awareness of the difficulties and hardships societies and communities face on a day-to-day basis. Selina strives to make a difference with her design to be able to help those in need. In her opinion designers have the responsibility to promote goodness and to give something back. With three years of experience in the design industry and a couple of design awards under her belt Selina aspired to help any clientele's business or organisation grow and evolve. Nurturing her rapport with clients she values communication and long-term relationships. The attention to detail in her work is meticulous as well as her passion for conscious intelligent design.