scottcaulwell

Scott CAULWELL Irish nationality - DOB 20.10.1972 - Married An experienced, enthusiastic and flexible communications specialist with proven strategic communications and management skills, strong analytical and synthesis abilities and a proactive hands-on approach to problem solving. Adept at delivering and communicating successfully high quality results. Objective Design Manager/Art Director/Graphic designer - Freelancer Experience March 2007 - March 2009 Studio Manager (Design Manager) SELECTNY. (Advertising agency) Geneva, Switzerland Promoted from Art Director [login to view URL] • Content writing, editing. translation, maintaining the content & overseeing the day to day management of the SelectNY website and marketing communications materials to ensure consistency in messaging and timely publication • Development and management of most appropriate presentation standards and process to meet global organisational objectives in collaboration with brand, international creatives, sales team and the media • Preparation of the annual corporate advertising campaign, strategy, budget and management of implementation • Managing client and corporate global communication tools, evolution of corporate identity, website, corporate brochures, newsletter, agency book, corporate videos and show reel • Selecting and writing material, plans, layouts and coordinating printing and artwork for all company publications & events • Developed and managed the electronic photo library & all It support needs • Analysing research findings and presenting actionable results to global offices, via oral presentations, written reports and executive summaries • Innovative approach to development of luxury communications & presentation tools • Specialization in art buying, publishing media, outsourcing and supervising external suppliers • Understanding of communication tools, equipment and technologies • Updating and managing intranet, website and image library management system • Represent the agency as speaking partner of the media for any communication relating to promotions and crisis communications • Keep studio projects organized and on time by coordinating schedules, employees, equipment, stock control and shipments June 2006 - Feb 2007 Design Manager/Graphic designer - Independent Consultant Young & Rubicam Business Communications (Advertising agency) Geneva, Switzerland • Development from conceptualization to production of the SGS Annual report 2006 English [login to view URL] French [login to view URL] • Branding development & advertising/print campaign for Banque Cantonale Vaudoise BCV • Creation of flash web banners for Flybaboo [login to view URL] • Access & good connections to media networks at national and global level Design Manager/Graphic designer - WMO/OMM World Meterological Organization (United Nations' authoritative voice on weather, climate and water, scientific organization) Geneva, Switzerland • Preparation and development from conceptualization to production of the Madrid Conference 2007 posters and flyers in 6 languages, Arab, English, French, Spanish, Russian & Chinese • Supervisory responsibility for media relations manager, copywriters, editors/writers & translators • 4 months consultant experience for the publications department May 2004 - May 2006 Graphic Designer UNICEF (Geneva office PSD) Geneva, Switzerland • Brand management of all communications tools and content internally & externally • Project management and lead designer of the 2005 Catalogues for cards & gifts (47 countries) • Design leadership of corporate gifts packaging projects and template specialization • Creation of questionnaires, analysing research findings and actionable results for catalogue content, advocacy & messages, layout, brand management, manuals, user guidelines, print production, direct mail, point of sale, events and image library management • Extensive knowledge of art materials, fabrication techniques, printing process and press runs June 2003 - April 2004 Design Manager/Graphic designer - Independent Consultant DDC Delta design communications Geneva, Switzerland [login to view URL] • Installation of a strong corporate culture • Creation of logo, corporate identity, stationery, brand equity, global corporate communication tools, website and corporate brochures • Successfully managed complex brand and corporate communication tools adaptation to Chinese Design Manager/Graphic designer - Independent Consultant Noesa cosmetics Berlin, Germany [login to view URL] • Creation of brand equity, brand architecture, packaging and website Design Manager/Graphic designer - Independent Consultant CDLE Centre Dermolaser Esthetique Geneva, Switzerland [login to view URL] • Creation of logo, coherent corporate identity, stationery, brand equity and website Jan 2002 - May 2003 Design Manager Designboard (Belgian packaging design agency) • Installation, organisation & management of succursale in Geneva onsite at Procter & Gamble • Key client contact, brief writing, creative team management and client presentations • Responsible for ensuring all packaging output meets the original brief, development & conformity to brand identity frameworks/guidelines to safegaurd and enhance the brands equity & value. May 2001 - Dec 2001 Art Director (Acting creative director) Expo.02 (Swiss national expo) Neuchâtel, Switzerland [login to view URL] • Installation, organisation & management of design team/studio for the publications department • Formulation & execution of participation in conferences, exhibitions and seminars • Supervision of design team interaction with staff responsible for media relations and consultants • Developed and maintained Expo.02 brand to service all sponsors and brand needs • Preparation of MarCom corporate publications, fact sheets, brochures, press releases & videos • Updating and managing intranet, website and image library management system • Creation of screensavers, website banners and flash animations for event partners • Facilitation, mediation, negotiation and partnership building skills • Design and implementation of communication strategies and sponsor partnership building to ensure programs and events receive maximum media coverage and reach. Sept 2000 - Apr 2001 Art Director/Web designer marchFIRST (Web & branding agency) B.I. SA (Blue-infinity) Geneva, Switzerland [login to view URL] • Project management, budget & planning for the creation of websites & global corporate intranet • Corporate video project management for Swiss & Benelux offices • Manage the design and implementation of communication strategies for marchFIRST Observatory event in London including corporate videos and intranet • Preparation of all corporate publications, global intranet, website and design of communication strategies for all events including fact sheets, brochures and press releases etc… • Lead designer & design manager for the SGS website [login to view URL] • Creation of website corporate identity guidelines for Pictet Bank [login to view URL] • Understanding of private banking/wealth management sector within financial services industry Apr 1999 - Jul 2000 Art Director/Graphic designer Gondwana Editions (Luxury publishers) Martinique F.W.I. • Creation of logotype, corporate identity, stationery, brand equity, corporate communications, corporate identity guidelines, point of sale, website and corporate brochures • Book publishing, creation & production for tropical plants and children’s books • Website project management, design, packaging, software branding and production • Branding & packaging for Dubois rhum, flavoured rhums and syrup collection • Creation of PharmaSet laboratoire logo, medical corporate identity and corporate stationery Sept 1998 - Mar 1999 Art Director/Graphic designer BDDP-Cohiba, (Advertising agency) Martinique F.W.I. • Creativity, design and production of television, radio and press advertising Nov 1997 - Aug 1998 Art Director/Graphic designer Saatchi & Saatchi (Advertising agency) Dublin, Ireland • Creativity & design of television, radio and press advertising for Wella, and Head & shoulders • Project management for the launch of ‘Eircom’ Ireland’s 1st mobile phone brand • Won Ireland’s best advertising billboard campaign 1997 for the ‘Eircom’ campaign Aug to Oct 1997 Art Director/Graphic designer Designer Averill Brophy Associates (Design Consultants) Dublin, Ireland • Lead graphic designer for U2 “Pop” campaign, the world tour of the rock group U2, album covers and tour brochure etc… • Won Ireland’s best design award 1997 for U2 “Pop” campaign • Experience of working within brand identity frameworks and guidelines. Education 2002 - 2003 MBA Masters of Science in Communications Management (PR) • "The University of Lugano", in partnership with (SPRI) Swiss Public Relations Institute, (SAWI) Swiss Marketing, Advertising & Communications Institute [login to view URL] 1993 - 1997 Higher Degree in Graphic & Media Design • "The London College of Printing and Distributive Trades" London, UK [login to view URL] 1990 - 1993 Higher National Diploma in Design in Communication • "Athlone Regional Technical College" Athlone, Ireland [login to view URL] 1984 - 1990 Leaving Certificate (A-levels) • "Ballinteer Community School" Dublin, Ireland [login to view URL] PC MS Office products, Word, PowerPoint & Excel. Familiar with web-based organizational systems and database management Macintosh InDesign, Adobe Illustrator, Photoshop, Freehand, Acrobat & Quark Xpress. Understanding of 3D Applications Web Golive, Flash & Dreamweaver Pastimes Natural science and environmental issues, internet, art, branding, corporate communications, design, events, packaging, photography and publications Sports Cycling, golf, running & skiing Referees Available on demand