Saurav K.

A data-oriented digital marketer who believes in an integrated approach while correlating a multitude of online marketing coefficients to predict & validate the measures. Even though I believe that digital marketing is a dynamical system and its outcomes are non-deterministic, I still try to audit, analyze, and optimize the accounts within the dynamics of the systems to maximize the outputs. And, that's the fun part. Lastly, I love troubleshooting any kind of issues because that's another way of learning for me. Currently, I am a SEM Analyst at Ittisa Digital. Here, we help companies looking for a change in growth trajectory by automating the data dissemination across channels triggered by set-offs to capture insights. I have extensive experience across platforms, verticals, geographies, and tools with an ability to manage multiple projects effectively.