Focus on modern crisp designs for small regional businesses. Web-standards compliant HTML, XHTML, CSS and basic PHP programming. Custom designs, not from templates. Graphics/logo design and creation.
Hosting packages can be combined with design services, as well as additional services such as email accounts, mailing lists, bulletin board forums, e-commerce, etc.
Affordable flexible freelancer rates, not part of a large corporate chain. Personal attention, and guarantees that the client will only pay for what is required to fulfill their needs, not unnecessary extras, large 'add-on packages', nor hidden fees.