Arohi C.

EXPERIENCE: I specialise in digital strategies for brands under automobile, banking, insurance, FMCG, medical, farming equipment categories. I have worked on long and short-format video content as well. Eg: ([login to view URL]) EMPLOYMENT: SELF-EMPLOYED (MAY ‘16 -) • Campaign ideation and strategy • Content and script writing INTERACTIVE AVENUES (MAY ‘11-MAY ‘16): Copy Group Head • Strategised for 130+ brands; • Conceptualised digital campaigns for brands: mobile phones, display media, social media, PR articles, outdoor activation. LEO BURNETT (JUL ‘10- APR ‘11): Copywriter OGILVY ONE (JUN ‘09-JUN ‘10) AWARDS WON: 2016 Campaign India Digital Crest: 2 Gold for Mahindra Thar (Online Video, Best Product Website), and 2 Gold: Long-term Strategy for Mahindra Tractors (SSD and BYOT) 2015 Top 10 social media campaigns, 2015 – HDFC Where I Belong FB App 2014 Silver for Mahindra Adventure Ezine Let's collaborate.