Norph

Search Engine Optimization Specialist / PPC and Internet Marketer Experience * Evaluated and tested existing site's content, layout, server infrastructure; Keyword Market Research on targeted markets searching habits. Created competition analysis reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns. Used ethical/white-hat Search Engine Optimization techniques to produce solid high rankings for numerous keywords. * Developed and implemented numerous company-wide SEO "Best Practices" policies/documents: * - HTML Coding and Design Guidelines * - Content Copywriting Guides * - Keyword Research (density, relevance, weight, etc ... ) * - Meta Tag Guidelines * - On and Off Page Optimization * - Marketing and Link Building Strategies to ensure targeted traffics, Page rank and improve Search Engine Rankings of Website for Specific Keywords. * - Creating Referral Site such as Blogs for the Main Website for promoting websites products and services. * - Link Building Campaigns (Articles, Free Classified Ads , Directory ,Groups, Press Release, Social Networks Submissions and other strategies to rank a particular website). * - Joining Related Forum Discussions and Trades Links to Other Webmasters to increase websites link popularity and Back Links. SEM and PAY PER CLICK EXPERIENCE * Manage PPC Advertising Campaign for Google Adwords, Yahoo Search Marketing And MSN Ad Center: * - Creating Ad Campaigns and Ad Groups for Specific Websites and Pages * - Keyword Research and Bid Management * - Pay Per Click Campaigns Monitoring * - Landing Page Design and Content Optimization to improve Quality Score, Signups, Leads/Sales. * - Ad Campaigns and Ad Groups Performance Monitoring and Report( Overall Cost, Clicks, Cost Per Click, Cost per Acquisition, Conversion Rate and Total Sales, Revenue)