An entrepreneur in the marketing automation sector for the past 21 years.
Developed expertise in integrated marketing solutions through the design and development of measurement platforms and the automation of the marketing processes .
A co-founder of Integration (Integrated Marketing and Communication, [login to view URL] ) & the Managing Director of STeP ([login to view URL] ) focusing on the automation of Integration’s software platforms of the MCA™ Technology (The Market Contact Audit™) [login to view URL] .
A Marketing measurement tool supported by a comprehensive Marketing Information System of a suite of 14 cloud-based applications used by many global brand owners and marketers around the world.
A number of projects, leading on the automation aspects, in Europe and South East Asia and the Middle East:
- Hyundai Motor Company
- Goodyear EMEA
- ZenithOptimedia World Wide
- Chalhoub Group
- MCN | Middle East Communications Network.