Ad Campaign : App Launch for Société Générale
_ According to the new SG guidelines "C'est vous l'avenir" dictates that all visual communication supports must include human beings, and that's a bit tricky for an Ad Campaign based around the mobile App. _ The Guidelines also dictates explicitly all form of layout measures and typography. _ The Client wanted to introduce the App and all it's services. Solution _ I opted for a Storyfied Ad Campaign After reading the magnificent book by Robert McKee "Storynomics" which enlightened me on the prospect. _ I devised the campaign to 4 Master Visuals that each highlights a service provided by the app, Transactions, Localization, Spending Control and Consultation. _ To Storify the Campaign i made the consumer as Protagonist in all the MVs and then each service provided by the app eliminated an obstacle for this protagonist and that obstacle is the Antagonist of the Story. Transactions ---> Time Localisation ---> Feeling Lost Spending Control ---> Loosing Control
About Me
For over 5 years working as graphic designer both as an employee and a freelancer. i have gathered the necessary skills and tools to bring your company / brand the visual identity that it deserves and represent it in the best way possible. i always aim for perfection in my design and satisfaction for my clients.
$ 20 USD/hr
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