Ytong
The client was a provider of building materials for homes. The main concept of the campaign was "Think in perspective"; that's because the term perspective defines a view of space as well as a view of time. The idea for the print was to come up with a stereogram that has in its background a house(u will see a woman because that was just a draft); If u know how to watch such images u will get the house( perspective as a view of space) once you get to see it the house triggers the second meaning of the term( the house as home, a home u build in time)
