melindagorham
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@melindagorham
Medlem siden 16. januar 2005
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melindagorham
Online
Offline
_____________________________________________________
m e l i n d a l e i g h g o r h a m
tele 541.610.5610 | fax 309.210.9389
p r o f e s s i o n a l
• m+g creative || founder | lead designer || 02.00 - present || SF,CA
Founded small full-service creative services agency specializing in
cutting-edge on + offline media
Generate significant client base through aggressive, low-cost online
marketing efforts
Lead designer + implementer on all projects utilizing a variety of
tools + technologies
Work closely with clients to derive project requirements, review
concepts and provide creative direction
Responsible for coordination of resources, managing project goals and
project status reporting
Author detailed documentation + design specifications for all projects
to ensure maintainability
Work in conjunction with printers to develop design standards,
negotiate project costs + collect samples
Developed design process to facilitate future creative efforts +
simplify project management
Proven track record of delivering projects on time, on budget + up to
client expectations
• homestead, inc || web + graphic design || 09.00 - 02.01 || SF,CA
Supervised + participated in several critical design projects
concurrently reporting to the Creative Director
Worked closely with marketing + project management to create graphical
specifications + develop visual concepts that meshed with the company's
direction + brand personality
Interacted directly with engineers to ensure visual concepts were
implemented according to specification
Devised and implemented several new processes to simplify content
publication + change order management for Homestead's rapidly evolving
web properties
Designed specialized web templates for each employee to foster a
tighter company community
homestead, inc projects include...
• homestead professional || web + graphic design | project management
Assisted in creating brand personality, look + feel and concept for
Homestead's new flagship product
Designed site information architecture, navigation, original graphics +
icons, page-templates and developed the site-wide color palette in
coordination with the Creative Director
Responsible for presenting concepts to product managers at every step
of development
Created detailed site standards covering page layout, typography, image
sizing and placement, use + placement of promotional boxes + visual
treatments for photography used on the site
• homestead personal || web + graphic design | project management
Project lead on re-design of Homestead Personal site, responsible for
coordination of resources, managing project goals + requirements +
project status reporting
Created web design parameters, style guides + visual standards to
reflect changes made during re-design
Assisted in revamping the GUI for Homestead Site Builder, a web-based
Java application that allows users to create web pages online without
any knowledge of HTML
Produced graphic material incorporating brand personality for use in
advertising + promotion of products
Designed new site information architecture, navigation system, page
layout, color palette + iconography
s k i l l s
• general
Project Management
Art Direction + Creative Direction
Layout | web + print
Textual Content Creation
Color Theory + Digital Color Knowledge
Prototyping + Storyboarding
Design Standard Documentation
Requirements Capture + Analysis
• graphic design
Identity Design + Development
Identity Packages
Package Design
Apparel
Advertisements
Catalogs
Promotional Items
Direct Mail
Publications
Educational Materials
Invitations + Announcements
• web | interactive | multimedia
Web + User Interface Design + Implementation
Information Architecture
HTML + JavaScript
Perl + CGI Script Integration
Banner Ads + Online Promotions
Power Point Presentations
HTML Newsletters
Iconography + Graphic Illustration
Site + Design Standard Documentation
Image Compression + Optimization
Naming Conventions + File Storage Catalogs
Site Maintenance + Education
• art | design
Paint + Illustration
Model Making
Photography
Computer Illustration
• advertising
Print Ads + Print Production
Marketing Literature
Marketing + Branding Strategies
Ad Concept Design + Development
Creative Writing + Editing
a p p l i c a t i o n s + p l a t f o r m s
• applications
Photoshop | Illustrator | Image Ready | Dream Weaver | Flash | Visio |
Power Point | FTP | Audacity | MS Office | Acrobat
• platforms
PC ( Win 95 | 98 | NT | 2000 | XP ) + Mac
e d u c a t i o n
• academy of art university | san francisco, california
Coursework included conceptual, architectural, graphic + web design
Interior Architecture & Design | Graphic + Conceptual Design
a f f i l i a t i o n s
AIGA | american institute of graphic design, ADC | art director's
club, GAG | graphic arts guild
p o r t f o l i o
Online portfolio + resume available at [login to view URL]
_____________________________________________________
$50
USD/hr
0.0
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- N/AIndenfor Budget
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