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Consultant / Designer / Creative Direction o Graphic Design, Sales Materials, Photography & Retouching o Retail store design combining the usage of architecture, fixtures, tiles, floor design, color and graphics with the retailers' image and product mix. o Maintain the latest trends and technology. o Research market and consumer trends. o Create brand identity, sales materials and web design positioning companies for success.
Retail Store Design DirectorMay 2002 - May 2007 (5 years)
o Developed brand identity, graphic communication, interior design and merchandisers for retail environments. o Maintain trends and technology in architecture, interior design, visual merchandising, graphics, fixtures and lighting. o Research market and consumer trends. o Provide service to various clients including Giant Food Stores, National Penn Bank, Wawa Food Stores, Ritz Camera, Shop-Rite and Kodak.
Director of Graphic DesignMay 1997 - May 2002 (5 years)
o Created in-house graphics department for Home Video. o Hired and managed in-house graphics team, freelance designers, photographers and copywriters. o Hands-on art direction for trade show design, packaging, ads, DVD menus and brochures. o Decreased costs $400K through use of in-house design team. o Introduced animated e-mails as cost-effective means of advertising. o Purchased and maintained computer equipment. o Designed DVD line look and in-store display. o Created DVD specifications pac
Art DirectorMay 1994 - May 1997 (3 years)
o Provided art direction and design for Mattel's #1 selling brand. o Hired and directed production designers, illustrators, models, set designers, photographers and other graphic designers. o Implemented knowledge of market trends and technology for design and packaging. o Made presentations to marketing department. o Contributed to in-store space planning for mainline product. o Assisted in meeting engineering challenges affecting aesthetics.
Senior Designer / Staff PhotographerMay 1992 - May 1994 (2 years)
o Responsible for the design of packaging, point of purchase displays, sales literature, logos, line art, annual reports and marketing theme materials. o Provided in-house photography utilizing 4x5, 21/4 and 35mm equipment.
BA Advertising Design1984 - 1988 (4 years)
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