Mark W.

EXPERTISE • Staff Administration • Revenue Growth • Brand Optimization • Digital Marketing • Strategic Planning • Budget Management • Market Research • Sales Training • Change Agent Consulting & Sourcing Experience • VP Marketing and Provider Relations, Avasant • GM Marketing & SaaS BU, Alsbridge (ISG) • Sales Enablement Lead, Alsbridge (ISG) • Independent Business Consultant (10 Years) • Advisor to SaaS Startups Revenue Accomplishments • Led ↑$90M New Revenue from $10M • Enabled $3.5M in New Revenue • Produced 6k leads; ↑New $1.8M • Delivered B2B Training; ↑ New $5.1M • Led global rebrand/alignment Strategy Marketing & Sales Enablement • Strategic and Tactical Planning, KPIs • Rebranding, Brand Optimization • Sales Lead Gen, [login to view URL] Integration • Digital Web UI/UX and Social • Pitch/Capability Decks, Editorial Cal • Brochures, Flyers, Case Studies, Board Briefs • Avatars, Personas, AMB Strategies • Brand/Market Perceptions, Client Loyalty